Want to break into the lucrative world of lead generation but not sure where to start? In this episode, I'm pulling back the curtain on how lead generation really works, using the senior care industry as our case study. With residential assisted living costs reaching premium levels, this vertical offers serious profit potential for savvy lead generators.

I'll walk you through the entire process, from understanding how lead gen portals operate to creating your own vertical from scratch. Using real examples and a detailed breakdown of arbitrage opportunities, you'll learn a system that can be applied to any niche you choose.

Whether you're a complete beginner or looking to expand your lead gen portfolio, this episode provides a practical roadmap to start generating and selling high-value leads today.

There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Key Takeaways:

• How a lead gen vertical works (00:00)
• A Place for Mom - the details about the lead gen portal (01:40)
• How to create your own lead gen vertical (05:21)
• A hypothetical offer explained - example (07:26)
• Arbitraging media scenario (08:44)
• How to apply this in any vertical (09:54)
• Contact me - I answer all questions (11:28)