• Offer, Traffic, Conversion—The Only 3 Things That Matter in Business

  • Feb 21 2025
  • Length: 42 mins
  • Podcast

Offer, Traffic, Conversion—The Only 3 Things That Matter in Business

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  • Summary

  • If you're constantly creating content but struggling to make sales, this episode is for you. I break down the only three things that matter for business success: offer, traffic, and conversion. I’ll walk you through how to validate your offer before you build it, why most people waste time on the wrong things, and how to start making sales without complicated funnels or a massive audience. Plus, I share my ITAP strategy, a simple method to test demand before you invest time and money—so you can start making money right now.

    In this episode, we discuss:
    • [00:08] Why content alone won’t get you sales
    • [01:29] The only three things that actually matter in business: offer, traffic, conversion
    • [02:24] Why a great offer is more important than a big audience
    • [02:53] The “bad burger” analogy—how a weak offer kills your business
    • [03:49] Why getting traffic is useless if your offer isn’t dialed in
    • [04:19] The number one reason most people don’t make sales
    • [04:48] What conversion really means (and how to optimize it)
    • [05:15] If you don’t have an offer yet, here’s where to start
    • [05:44] Why you should test your offers before building anything
    • [06:13] The ITAP method—how to validate an offer in hours, not months
    • [07:38] Why social media is your best testing ground
    • [08:08] How to write an “I’m Thinking About” post that gets responses
    • [09:34] How to use DMs to refine and optimize your offer
    • [10:38] The difference between an offer that gets interest and one that actually sells
    • [11:05] Why experts often create the wrong products (and how to fix it)
    • [12:54] The 30-day offer testing plan—stop guessing and start validating
    • [13:18] Why most people ignore the feedback that would make them successful
    • [14:16] The simplest way to test offers—polls, comments, and DMs
    • [15:10] How to quickly create a landing page to pre-sell your offer
    • [16:09] Why you should never build a course or program without pre-selling
    • [17:46] How to determine if an offer is worth launching
    • [19:38] The #1 reason people fail at sales (and how to fix it)
    • [21:31] How to use Facebook groups to hack your audience growth
    • [23:50] How to turn a content interaction into a sale
    • [25:32] Selling through DMs, calls, or direct checkout—what works best?
    • [26:57] The Queen DM Strategy—the easiest way to close sales without being pushy
    • [27:43] How to map out a 60-day plan to make money fast
    • [30:09] Why January is the best time to sell—and how to take advantage of it
    • [31:03] Stop overcomplicating your offer—just sell what’s already working
    • [32:07] How to reverse-engineer winning offers using funnel hacking
    • [33:38] Using engagement to find winning ads and sales pages
    • [34:06] Why you only need one great offer to scale to $1M
    • [34:35] Why making your first sales is more important than “getting it perfect”
    • [35:22] The biggest mindset shift: Action leads to clarity, not the other way around
    • [36:16] Lessons from past product launches—how to pivot when needed
    • [37:13] The Coca-Cola marketing lesson—why big brands make decisions with small data
    • [38:06] The hidden power of asking your audience the right questions
    • [39:04] Why overthinking kills momentum and how to avoid it

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