• MSP Camp 2025 Q1 Update
    Feb 21 2025

    We used to a lot of these, so we were excited to get back in and do an update!

    Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!

    We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between.

    If you're a current MSP Camp member, this is highly relevant to you!

    If you're ready to join us on this journey, start a trial at: https://msp-camp.com/

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    46 mins
  • Eliminate Friction with Special Guest Tim Conkle
    Feb 14 2025

    There is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it.

    As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving.

    So, what's the secret?

    In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope you do too!

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    1 hr and 2 mins
  • MSP Sales Simplified with Steve Young
    Feb 7 2025

    Steve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals. MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid understanding of human psychology and listening well. Very well.

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    1 hr and 11 mins
  • Co-Managed IT Sales Presentation Example
    Jan 31 2025

    In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!

    I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.

    I hope this helps you close all the Co-Managed IT deals!

    P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!


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    37 mins
  • Using Urgency in your MSP Marketing Campaigns
    Jan 17 2025

    There are some universal truths in life:

    The sun will come up tomorrow.

    The sky is blue.

    And urgency is a powerful tool to get someone to take action.

    In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns.

    Ready to step up your marketing today? Visit msp-camp.com

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    27 mins
  • MSP Branding and When to Rebrand
    Jan 10 2025

    In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand!

    Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails.

    We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout!

    If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com/custom-content/

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    35 mins
  • Throwback: Growth Mindset - Be Obsessed With Growing Your MSP
    Jan 3 2025

    To prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth!

    There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different?

    That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime.

    Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/

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    38 mins
  • How Paco uses Strategic Networking to Grow his MSP
    Dec 20 2024

    Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged! He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range.

    I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME!

    In this episode we discuss a lot, but his strategic networking is something that I think every MSP needs to hear if they're interested in growing their business - which is 99.999% :) Do you want access to the cheat code that Paco is using to have consistent high quality content? Visit msp-camp.com

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    52 mins