In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding.

We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board.

Dale shares his expert insights on how a well-crafted onboarding process doesn't just get customers up to speed but actively drives product usage, builds loyalty, and significantly reduces churn.

Whether running a SaaS company or offering a complex service, this conversation will give you actionable strategies to turn first-time users into long-term advocates.

If you want to boost retention, improve customer satisfaction, and nail that all-important first experience, you won’t miss this episode.

This episode was sponsored by LeadFeeder - https://bit.ly/3ySLl4o

In this episode of the Marketing Spark podcast, Mark Evans delves into the intense competition within the CRM market, highlighting the prominent players like HubSpot and Salesforce.

Mark talks to Jessica Andrews, Copper's VP of marketing, a smaller CRM company that has successfully distinguished itself through precise brand positioning and inventive marketing strategies.

Jessica describes how Copper focuses on specific industries like agencies, consulting, and financial services, emphasizing relationships and non-linear sales cycles.

The podcast discusses Copper's brand evolution, the impact of economic conditions, and the strategic importance of aligning product and marketing efforts.

Jessica provides insights into Copper's marketing strategy adjustments, including leveraging LinkedIn for thought leadership and experimenting with new channels like Reddit.

The conversation also covers the challenges and techniques involved in convincing corporate leadership to engage on social media and the continuous process of monitoring and adapting brand positioning.

Thanks to Leadfeeder for sponsoring this episode. Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try

In this episode of Marketing Spark, host Mark Evans talks with Jiaqi Pan, co-founder and CEO of Landbot, an AI-powered platform revolutionizing customer service.

Jiaqi shares Landbot’s journey from a B2C service to a leading B2B SaaS solution.

Topics include recognizing unsustainable business models, effective brand positioning, and balancing AI with human interaction.

Jiaqi offers valuable advice for B2B SaaS entrepreneurs and discusses metrics for measuring AI-driven customer service success.

Tune in for practical insights into leveraging AI, driving leads, and enhancing customer experience.

Connect with Jiaqi on LinkedIn and learn more about Landbot at landbot.io