Episodes

  • Episode 111: Ross Benes on eMarketer and Juggalos

    Episode 111: Ross Benes on eMarketer and Juggalos
    Feb 21 2025
    Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
  • Episode 110: Adalytics finds CSAM and ends up in the crosshairs

    Episode 110: Adalytics finds CSAM and ends up in the crosshairs
    Feb 14 2025
    We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

    Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
    Feb 7 2025
    Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • Overwolf: PC Gaming Add-Ons and Monetization

    Overwolf: PC Gaming Add-Ons and Monetization
    Feb 3 2025
    Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased player engagement without direct monetization. The company operates out of Tel Aviv and has raised significant funding from investors like Andreessen Horowitz and Griffin Gaming Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • Episode 108: Brett Wilson from TubeMogul is back and is investing in AI

    Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
    Jan 31 2025
    Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • Justify Your Existence: AdBridge melds native ads with context

    Justify Your Existence: AdBridge melds native ads with context
    Jan 27 2025
    AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articles while maintaining clear disclosure as advertisements. AdBridge is in its early stages, with plans to expand beyond its current ad-serving fee model and build publisher partnerships to scale. The company distinguishes itself by prioritizing context within the creative process, aiming to refine its solution and expand into other channels over time. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    9 mins
  • Episode 107: Paige Bilins on what 2025 holds in store for CTV

    Episode 107: Paige Bilins on what 2025 holds in store for CTV
    Jan 24 2025
    Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins
  • VidMob: Analyzing and optimizing creatives

    VidMob: Analyzing and optimizing creatives
    Jan 20 2025
    VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The platform enables brands to make data-driven creative decisions, leading to substantial performance improvements. VidMob also integrates AI tools to enhance creative workflows and supports clients through a pay-per-impression pricing model, focusing primarily on large enterprise marketers. Founded in 2014, VidMob operates globally, emphasizing the growing importance of creative data in effective marketing strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins