Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2025 Marketecture Media, Inc.
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Economics Marketing Marketing & Sales Personal Finance
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Episodes
  • Episode 111: Ross Benes on eMarketer and Juggalos

    Episode 111: Ross Benes on eMarketer and Juggalos
    Feb 21 2025
    Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
  • Episode 110: Adalytics finds CSAM and ends up in the crosshairs

    Episode 110: Adalytics finds CSAM and ends up in the crosshairs
    Feb 14 2025
    We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

    Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
    Feb 7 2025
    Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins

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