How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!

SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.

SEO and a bottle of rum!

• Kent Lewis's latest INK article
• pdxMindShare
• NextNW
• Kent Lewis's webpage
• Kent Lewis on LinkedIn

Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.

The tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity?

Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

After a short foray into some historical piracy, in this episode our stalwart band of scrappy buccaneers discuss their experience with social media and using LinkedIn for small business marketing. Does it work? How do other social media channels stack up?

• Follow Joel on Mastodon
• Follow Erik on Mastodon
• Follow Karl on LinkedIn
• Follow Lion's Way on LinkedIn
• And most importantly, let us know how you feel about pie.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

Continuing our series of explanations of different types of content, in this episode we explore the data sheet. A data sheet is a brief description of a product and how it fits into somebody's operation. They are straightforward methods for delivering information to potential customers and a cornerstone of sales and marketing.

Climb aboard our smelly pirate ship and learn how data sheets get made, and learn why your business could use a data sheet or two!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

Step aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask.

One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple:

• Bill Moyers
• "Think Out Loud" hosted by Dave Miller

So pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough.

And if it sounds interesting, remember to contact us about your B2B marketing needs. Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!