How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process.

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Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!

SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.

SEO and a bottle of rum!

• Kent Lewis's latest INK article
• pdxMindShare
• NextNW
• Kent Lewis's webpage
• Kent Lewis on LinkedIn

Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.