Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios.

Hosted by Alex Saul

Show Notes

1)Club Cinepolis

2)Carlos A. Carreño

Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphineebring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they are covering content from one of the core courses: Loyalty Member Communications (course 110).

Like with a selection of other core courses, it has been refreshed with new insights and points of view on communicating with your members of your customer program and related initiatives. In this week’s episode our experts discuss four key advantages in communicating with customers that have become members of the brand’s loyalty program.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932.

The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries.

Joining us today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s Global Vice President of Membership & Personalisation, who explains how Lego is increasing its focus on membership and community in order to connect with customers (new and old) and inspire them.

Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe to watch this episode ad-free.

Show notes:

1) Aaron Mitchell

2) LEGO Group

3) LEGO Insiders

4) Watch the full video interview for free at www.Loyalty.TV