• How to Expand Your Audience Without Ads or Followers

  • Feb 5 2025
  • Length: 50 mins
  • Podcast

How to Expand Your Audience Without Ads or Followers

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  • Summary

  • In this episode, I reveal the best organic strategies for reaching thousands of potential customers without spending a penny on ads or worrying about follower counts. The key? Non-follower reach. By leveraging collaborations, engaging in communities, and repurposing high-performing content, you can tap into existing audiences and grow your brand faster. I break down actionable methods like Facebook group networking, podcast guesting, and Instagram collaborations to help you expand your audience the smart way.

    In this episode, we discuss:
    • [00:10] The secret to audience growth: Expanding beyond your existing followers.
    • [00:55] Why "non-follower reach" is the most important growth metric.
    • [01:52] Finding the right audiences through strategic overlap (aka audience-jacking).
    • [02:49] Example: How a fitness coach mastermind led to $50,000 in sales.
    • [05:09] The best platforms to find engaged, targeted audiences:
      • Facebook Groups
      • Podcasts
      • Instagram Collabs
      • Discord Servers
    • [07:02] How to become visible in Facebook groups (without spamming).
    • [09:53] The power of engagement-based visibility: How commenting gets you noticed.
    • [10:48] Building relationships with group admins for collaborations.
    • [12:12] Hosting free workshops to position yourself as an expert.
    • [13:07] The ITAP method ("I'm Thinking About Posts") to test audience interest.
    • [14:26] Using hand-raising posts to drive engagement and start DM conversations.
    • [17:10] Why personal DM follow-ups work better than automated links.
    • [19:28] Podcast guesting: How to find the right shows and get invited.
    • [22:47] How to craft a winning podcast pitch that gets you booked.
    • [27:25] Setting up a Google Drive folder with your assets for quick pitching.
    • [29:46] The "no-brainer" podcast guesting strategy for securing guest spots.
    • [36:45] Instagram collabs: The fastest way to get non-follower reach.
    • [40:18] The Instant Collab Pitch: A simple way to secure partnerships quickly.
    • [42:36] Why rebranding an existing viral post is the best collab strategy.
    • [46:53] How a virtual assistant can line up collabs on autopilot.

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