Can a great marketing strategy make up for a damaged brand reputation? In today’s market, the answer might surprise you.

In Episode 101 of How To Sell More, Dave Fulk, CEO of Reputation Rhino, reveals why even brilliant marketing falls flat when your brand's reputation is compromised. He shares why leaving your online presence unmanaged isn't just risky—it hands the control to others.

Listen to learn:

• Why the first moments of online research make or break customer relationships—and what that means for your business
• The essential three-pillar approach to reputation management: building, protecting, and repairing
• How aligning trust across company, product, and personal levels creates authentic connections that drive sales

Whether you're wrestling with negative reviews, working to reshape your corporate image, or safeguarding your hard-won reputation, this conversation is for you.

Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe.

What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf.

What would these connections allow your company to do? What would that kind of fanbase free you up from? Could you stop chasing customers? Stop competing on price?

In this landmark 100th episode of How to Sell More, Mark Drager sits down with customer experience expert Brittany Hodak to unlock the secrets of turning customers into superfans—the kind who don't just buy, but evangelize.

Along with being a wildly popular speaker, Brittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.

In this episode, we cover:

How to transform your business from "just another option" into a movement people want to be part of

The psychology behind why some brands inspire undying loyalty while others remain forgettable

A proven framework for creating experiences so remarkable, your customers can't help but talk about them

If you're ready to stop chasing customers and start attracting advocates who champion your brand, this conversation is your backstage pass to making it happen.

Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.

In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.

In this episode, you’ll learn:

• Why traditional advertising isn’t working

• How Dell transformed its brand perception without relying on ads

• Why you need to take bold, unconventional steps to gain a loyal audience

• The unexpected impact of long-form content

• Why providing value is more important than visibility

• How you can harness creativity and storytelling to compete with major brands

Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He’s also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies.

Ready to earn your audience’s attention and see real results from your marketing? Listen now!

Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager