Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe.

What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf.

What would these connections allow your company to do? What would that kind of fanbase free you up from? Could you stop chasing customers? Stop competing on price?

In this landmark 100th episode of How to Sell More, Mark Drager sits down with customer experience expert Brittany Hodak to unlock the secrets of turning customers into superfans—the kind who don't just buy, but evangelize.

Along with being a wildly popular speaker, Brittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.

In this episode, we cover:

How to transform your business from "just another option" into a movement people want to be part of

The psychology behind why some brands inspire undying loyalty while others remain forgettable

A proven framework for creating experiences so remarkable, your customers can't help but talk about them

If you're ready to stop chasing customers and start attracting advocates who champion your brand, this conversation is your backstage pass to making it happen.

Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager