• Etsy Says These Factors Don't Impact SEO... NOT SO FAST!
    Feb 18 2025
    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about 💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess 🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart Etsy Search Secrets: What REALLY Impacts Your Rankings If you’ve ever wondered how Etsy’s search algorithm works and what actually helps (or hurts) your ranking, you’re not alone. Sellers are always searching for ways to improve their visibility and get more sales, but Etsy recently confirmed that two major factors DO NOT impact your search rankings—the Star Seller badge and Etsy Ads. However, there’s more to the story! In this post, I’ll break down exactly what Etsy said, how their search system works, and what you should focus on to increase your traffic and sales. The Truth About the Star Seller Badge For years, many sellers have believed that earning the Star Seller badge gives their shop a boost in search rankings. But according to Etsy, this isn’t true—the badge itself doesn’t help your listings rank higher. That said, the factors that go into earning the Star Seller badge DO affect your search ranking. Etsy’s algorithm considers: ✔️ Message response time – Fast replies improve your shop’s standing. ✔️ Shipping speed – Late shipments can lower your search visibility. ✔️ Review score – Higher reviews help Etsy’s algorithm trust your shop. So while the badge itself isn’t a ranking factor, meeting the requirements for it absolutely benefits your visibility in search. Etsy Ads vs. Organic Search Rankings Another common myth is that running Etsy Ads boosts your organic search performance. This is false. Etsy separates paid and organic search performance. Even if your ad campaigns generate clicks and sales, they won’t improve your organic ranking. Likewise, a listing that performs well organically won’t necessarily do well in ads. This is why I don’t recommend running Etsy Ads before optimizing your shop for organic sales. If you can’t sell your product without ads, it’s usually an SEO or niche issue—advertising won’t magically fix it. Instead, focus on improving your SEO, product photos, and descriptions first. How Etsy’s Search Algorithm Works Understanding how Etsy ranks listings will help you set up your shop for success. Etsy’s search process happens in two phases: Step 1: Query Matching When a shopper types something into the search bar, Etsy gathers all the listings that match that query. This is based on keywords in your titles, tags, descriptions, and attributes. For example, if someone searches for “gold heart pendant necklace,” Etsy pulls up listings with those keywords and related terms. However, just having the right keywords doesn’t guarantee a high ranking. Step 2: Ranking Listings Once Etsy gathers all potential listings, it ranks them based on several factors, including: ✅ Relevancy – Are your keywords an exact match for what the buyer searched? ✅ Shop & Listing Quality – Are all sections filled out? Do your listings look professional? ✅ Customer Service Metrics – Fast responses, on-time shipping, and high review ratings help. ✅ Engagement Rate – Etsy tracks clicks, favorites, and purchases to see if people like your listing. ✅ Recency Boost – New listings get a short-term visibility boost to see how they perform. ✅ Shopper Behavior – Etsy customizes results based on each buyer’s previous activity. Why You Should Never Search for Your Own Listings One of the biggest mistakes Etsy sellers make is searching for their own products to check their ranking. Etsy tailors search results to each shopper based on their past behavior, so what you see isn’t what your customers see. Even if you use incognito mode, your results won’t be 100% accurate because Etsy still personalizes search based on broader shopper trends. Instead, focus on using keyword research tools and tracking your actual sales performance to gauge your visibility. What You Can Control to Improve Your Etsy Rankings While some ranking factors (like buyer behavior) are out of your hands, there’s still plenty you can control: ✔️ Optimize your listings – Use clear, keyword-rich titles and descriptions. ✔️ Improve listing quality – Upload multiple high-quality photos and fill out all attributes. ✔️ Maintain good shop metrics – Fast shipping, great reviews, and quick responses matter. ✔️ Drive engagement – Encourage customers to favorite, share, and ...
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    13 mins
  • This makes Etsy much harder! Stop doing this!
    Feb 4 2025

    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about

    Struggling to get sales on Etsy? Your listing title could be the reason why! In this video, I break down the 5 biggest mistakes Etsy sellers make with their listing titles—and how to fix them fast to boost your traffic and sales.

    🔹 What You’ll Learn in This Episode:

    Why your first keywords matter most and how to pick the right ones

    The danger of low-traffic keywords (and how to find high-demand alternatives)

    How ultra-niche keywords can hurt your visibility (and what to do instead)

    Why broad keywords don’t always work (and when to use them strategically)

    The importance of using all 140 characters in your title for max reach

    Why filler words and unnecessary info kill your SEO (and what to replace them with)

    I also share a real Etsy seller case study where we fixed a poor keyword strategy and increased search volume from 300 to nearly 100,000 monthly searches! If you’re serious about getting more views, traffic, and sales, this is a must-watch.

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    15 mins
  • Are Etsy Ads Worth It in 2025? A Complete Seller Guide
    Jan 28 2025

    Get the full ads training with an interactive ads spreadsheet along with tons of other resources to help you grow your Etsy business here: 🚀https://www.skool.com/etsygamesvip/about

    In this video, I’m sharing the ultimate guide to Etsy Ads—everything you need to know to decide if they’re right for your business. Whether you’ve wasted money on ads in the past or you’re just starting out, I’ll break it all down so you can avoid costly mistakes and maximize your return on investment. Here’s what I’ll cover:

    • What Etsy Ads are and how they work.

    • The difference between Etsy Ads and Offsite Ads.

    • How to budget effectively for Etsy Ads.

    • Step-by-step instructions for setting up your first ad campaign.

    • How to choose the right listings to advertise.

    • The secrets to improving ad performance over time.

    • Why new shops should hold off on ads—and when it’s the right time to start.

    • Realistic expectations: Can Etsy Ads boost your business?

    Stick around for my tips on organic growth and how ads fit into the bigger picture of your shop’s success. If you’re ready to use Etsy Ads strategically, this guide will give you everything you need to succeed!

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    14 mins
  • Etsy Success: Focus on This, Forget the Rest
    Jan 21 2025

    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    In this video, I’m diving deep into how Etsy sellers—whether you’re just starting, slightly established, or a veteran—should spend their time for maximum results. Most Etsy sellers struggle because they focus on the wrong tasks, which holds them back from the traffic, sales, and growth they want. I break down exactly how to allocate your time strategically at every stage of your Etsy journey to see success sooner.

    Here’s what we’ll cover:

    For New Sellers: Learn why 90% of your time should be on creating new listings, mastering SEO, and improving product photos to drive traffic and sales.

    For Established Sellers: Shift to a 75/25 split, focusing on listing consistency, fixing underperforming listings, and refining your shop.

    For Veteran Sellers: Spend 60% of your time on listings and dedicate more energy to improving your shop, scaling marketing efforts, and driving external traffic if desired.

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    9 mins
  • I Analyzed 100+ Successful Etsy Shops—Here’s What I Learned About the Algorithm
    Jan 14 2025

    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about

    💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY

    📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

    🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

    In this video, I share what I’ve learned after studying hundreds of successful Etsy shops to crack the Etsy algorithm. I break down key strategies that top Etsy sellers use to boost traffic, increase sales, and grow their businesses faster. Whether you’re a new or struggling seller, you’ll learn actionable tips to level up your shop, improve SEO, and stand out in search results. I cover everything from branding essentials to photo tips, keyword optimization, price anchoring, and why specialty shops often outperform general ones. Stick around till the end for extra SEO tips and a free resource to help you master Etsy SEO!

    Here’s what I cover in the video:

    • Why cohesive branding makes your shop look legit and builds buyer trust

    • How high-quality product photos can increase your clicks and sales

    • The importance of mastering SEO and using top-demand keywords

    • Advanced SEO tweaks for shop sections, FAQ, and more

    • How price anchoring can increase your conversion rate

    • Why niche specialty shops tend to perform better long-term

    If you want to grow your Etsy shop, this video is packed with practical insights you can start implementing today!

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    15 mins
  • Etsy Niche Formula - 3 Steps To FASTER Etsy Sales
    Jan 7 2025

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about

    In this video, I share my proven three-step process for finding a profitable Etsy niche that you’re not only passionate about but also has strong sales potential. Whether you’re starting a new Etsy shop or refining your existing one, this method will help you target niches with high traffic and sustainable growth opportunities. I cover everything from using keyword tools to building out product lines and analyzing profit margins to ensure long-term success. Plus, I explain why focusing on product lines and niche shops beats chasing trends every time. If you’re ready to create a sustainable Etsy business, this guide is for you!

    What you’ll learn in this video:

    • Step 1: How to use keyword tools like eRank, Alura, and EverBee to find high-traffic niches.

    • Step 2: How to research potential products and build out profitable product lines.

    • Step 3: How to validate your niche by testing product ideas, analyzing profit margins, and ensuring scalability.

    • Why niche shops with product lines perform better than trend shops in Etsy’s algorithm.

    • Tips on maintaining low inventory, managing costs, and building a sustainable Etsy business.

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    23 mins
  • How To Increase Etsy Traffic - Copy This Plan
    Jan 3 2025

    In this video, I break down exactly how to increase traffic to your Etsy shop, both from inside and outside Etsy. If you’re struggling to get views or sales, it may be because you’re not using the right strategies. I’ll walk you through key traffic levers like Etsy SEO, listing optimization, keyword strategy, and using reviews to build trust. I also explain how consistency plays a huge role in growing your shop and why patience is crucial for long-term success. For those ready to go beyond Etsy’s internal traffic, I cover external methods like social media, email marketing, blogging, YouTube content, and even in-person events. By the end, you’ll have actionable steps to increase visibility and sales for 2025 and beyond. If you want even more support, join my free community for Etsy sellers—link in the show notes!

    Main points covered in the video:

    • How Etsy’s algorithm works and why SEO is critical

    • The right way to use keywords to boost your listing’s visibility

    • Why reviews and the number of listings can impact your shop’s growth

    • The importance of consistency and why you should avoid making too many tweaks too fast

    • When to start using Etsy ads and why timing matters

    • How to leverage external traffic sources like social media, email marketing, and YouTube to grow your shop

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    18 mins
  • Should You Sell on Etsy, Goimagine or Shopify? Everything You NEED to Know
    Dec 24 2024

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about

    In this video, I break down the key differences between Etsy, GoImagine, and Shopify to help you decide which platform is the best fit for your business. Whether you’re a seasoned seller or just starting out, understanding these platforms’ traffic, fees, customization, and audience potential is critical for your success. Here’s what you’ll learn:

    Traffic Analysis: How the platforms compare in attracting buyers and what that means for your sales.

    Fees Breakdown: A detailed look at listing fees, transaction fees, and payment processing fees for Etsy, GoImagine, and Shopify.

    Customization Options: From Etsy’s limited design features to Shopify’s full customization capabilities.

    Competition Levels: How many sellers you’ll face and how to stand out.

    Advertising Opportunities: Learn about each platform’s advertising options and where they shine (or fall short).

    Built-in Audience: Which platform has the most buyers waiting for you, and which requires you to build your audience from scratch.

    Pros and Cons Recap: A straightforward summary to help you make an informed decision.

    Make the best choice for your business and learn how to strategically expand across platforms. Don’t forget to join the Etsy Games for free to get tips, motivation, and a supportive community of sellers just like you!

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    19 mins