• Episode 11 Part 1 Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing

  • Feb 2 2025
  • Length: 15 mins
  • Podcast

Episode 11 Part 1 Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing

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  • Summary

  • This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using literal translations instead of cultural adaptations. The episode highlights several failed marketing campaigns as examples of these errors and proposes solutions, such as prioritizing authenticity, engaging with the community, and incorporating real Hispanic voices into the creative process.

    Additionally, it emphasizes the importance of year-round marketing efforts and creating bicultural messaging that resonates with the diverse Hispanic market. Finally, the episode encourages brands to invest in culturally relevant campaigns that foster genuine connections.
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