• E514: Interview with Katie Marston from Once Upon a Farm

  • Feb 20 2025
  • Length: 31 mins
  • Podcast

E514: Interview with Katie Marston from Once Upon a Farm

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  • Summary

  • In this episode, we sit down with Katie Marston, Chief Marketing Officer at Once Upon a Farm. Katie shares her journey into marketing and what drew her to the children's nutrition space.


    She discusses the company's mission to revolutionize children's nutrition and their innovative approach to fresh, organic baby food. Katie offers insights into their go-to-market strategies, demand generation tactics, and the importance of research in shaping marketing decisions.


    The conversation covers topics like content creation, the role of AI in marketing, and the power of brand building. Katie also shares her thoughts on leadership in marketing organizations and offers advice for aspiring marketers.


    This episode provides valuable lessons on marketing strategy, innovation, and building a purpose-driven brand in the competitive food industry.
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