In this episode, we talk with Kevin Alansky, Chief Marketing Officer of Jedox. Kevin shares his journey into marketing and what attracted him to Jedox, a global company born in Germany.

He discusses Jedox's approach to marketing channels and go-to-market strategies, emphasizing data-driven decision-making. Kevin explains how they market to existing customers versus acquiring new ones.

The conversation covers the use of AI in content marketing and Jedox's approach to metrics. Kevin highlights the importance of focusing on business-oriented metrics that align with company goals.

Finally, Kevin offers valuable advice for aspiring marketers, stressing the importance of understanding market pain points, leveraging analytics, and developing strong communication skills.

This interview provides insights into modern marketing strategies and career development in the field.

In this episode, we talk with Kimberly Moss, Chief Marketing Officer of Natilik. Kimberly shares her journey from aspiring surgeon to marketing leader, offering valuable insights for marketers at all levels.

She discusses Natilik's approach to digital transformation and customer service. Kimberly also shares her views on effective marketing channels, measuring success, and building strong brands.

The conversation covers leadership in marketing, including team building and embracing new ideas. Kimberly explains how Natilik uses AI in their marketing efforts and offers advice for aspiring marketers.

Finally, she provides guidance for tech startups on finding product-market fit. This episode is packed with practical tips and strategic thinking for today's marketing challenges.

In this episode, we dive into the world of B2B marketing with Amit Shah, Chief Marketing Officer at Zycus. Amit shares insights on go-to-market strategies, content creation, and the impact of AI in marketing.

He discusses the importance of balancing data-driven decisions with gut instinct and explains how Zycus approaches branding in the procurement software space.

Amit also offers valuable advice for aspiring marketers, emphasizing the need to understand customers, stay updated with technology, and grasp business fundamentals.

Throughout the conversation, Amit highlights the evolving nature of marketing, touching on topics like channel strategies, metrics, and leadership in marketing organizations.

This episode provides a comprehensive look at modern B2B marketing practices and the skills needed to succeed in today's dynamic marketing landscape.