• E515: Interview with Amit Shah from Zycus

  • Feb 21 2025
  • Length: 27 mins
  • Podcast

E515: Interview with Amit Shah from Zycus

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  • Summary

  • In this episode, we dive into the world of B2B marketing with Amit Shah, Chief Marketing Officer at Zycus. Amit shares insights on go-to-market strategies, content creation, and the impact of AI in marketing.


    He discusses the importance of balancing data-driven decisions with gut instinct and explains how Zycus approaches branding in the procurement software space.


    Amit also offers valuable advice for aspiring marketers, emphasizing the need to understand customers, stay updated with technology, and grasp business fundamentals.


    Throughout the conversation, Amit highlights the evolving nature of marketing, touching on topics like channel strategies, metrics, and leadership in marketing organizations.


    This episode provides a comprehensive look at modern B2B marketing practices and the skills needed to succeed in today's dynamic marketing landscape.
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