In this episode of Colours of Social Media, Kofi Fosu ( ⁨@kayohefayeYT⁩ ) —founder of ⁨@hyperactive_gh⁩ —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.

🎙️ We talk about:

• - Building a career without formal training
• - Misconceptions about the Ghanaian audience
• - The value of experience in marketing

If you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.

Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboy

Follow Kofi on X : https://x.com/_kayohefaye

Instagram: https://instagram.com/kayohefaye

All about Riot Radio: https://www.instagram.com/_riotradio/

HyperActive on YouTube: ⁨@hyperactive_gh⁩

Kofi Fosu on YouTube: ⁨@kayohefayeYT⁩

HyperActive on X: https://x.com/hyperactive_gh

Chapters

00:00 Introduction

02:14 Who is Kofi Fosu

10:02 How has the Digital Marketing Scene evolved

15:02 Trends that are trending in Ghana

18:05 Why Enoch opened up to call for more Guest

18:35 What School Didn't Teach Kofi

21:17 Memorable Campaigns run by hyperActive

26:45 Mistakes, Mistakes and Mistakes

29:01 Skills need for Digital Marketing noobs

38:34 How to Up your Personal Brand in order to get more opportunities

41:48 What's the Future of Digital Marketing in Ghana

46:05 Kofi's Current Exploration

49:38 Advice Kofi wished he had received before starting hyperActive Digital

51:51 Thank yous

In this flashback episode from Colours of Social Media, Naomi Kokuro shares how she uses WhatsApp and content calendars to serve different customer segments — and contrasts it with traditional lead form strategies.

Learn why your content strategy must adapt to multiple audience types in today’s digital world.

Support the Show:Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Connect with Naomi: https://www.linkedin.com/in/naomi-kokuro-kayaappgrocery

Support the Show

Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects.

Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marketing roles to mastering the digital landscape.In this conversation, Maame dives deep into key concepts and offers practical advice for marketers and small business owners.

Tune in to learn about:

• Maame's background, starting from doing business in SHS through HND and degree in marketing, and her early career in sales at Clean Team, where she developed a love for selling and understanding customer behaviour.

• Why Maame identifies as a social media marketer or strategist rather than a broader digital marketer, explaining her belief in mastering a niche within the wide field of digital marketing.

• The crucial difference between posting, promotion, selling, and marketing. Maame stresses that simply posting online doesn't mean you are marketing, and that selling is merely one aspect of promotion, which itself falls under the broader scope of marketing.

• Maame's strong belief that "If you're not providing value, you are not selling". She clarifies that value is not just the face value or price, but what the customer truly gains or perceives they gain from an interaction or product.

• The importance of understanding your target audience and tailoring messages for personalisation to meet their specific needs. Maame shares examples from KayaApp Groceries and how they segment customers like busy entrepreneur mothers versus corporate mothers with different preferences.

• Key trends currently working in social media marketing for small businesses and individuals, including the power of video content, storytelling by taking people along the journey and showing behind-the-scenes, and personalisation. She highlights how simple, unedited videos can trend because they tell a story.

• Insights into why TikTok is a powerful platform, especially in Ghana, with real-world examples of businesses making significant sales there purely through simple videos and consistent posting.

• Common mistakes small businesses make, such as believing marketing is "magic" and expecting instant results instead of understanding that it takes time (60-90 days).• The significance of consistency and actively monitoring and responding to engagement on social media platforms. Maame shares a strategy for responding to comments gradually to reactivate posts.

• Why continuous learning is essential in the rapidly changing digital marketing world, advising even dedicating 30 minutes daily to stay updated on trends and platform changes.

• Final advice for newcomers: don't rush, find and master a niche, continuously learn, network, use actionable pictures on LinkedIn, and understand the basics of marketing.

This episode provides valuable lessons for anyone looking to succeed in the digital space by focusing on strategy, value, and genuine connection.

Support the Show

Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Books Mentioned by Maame Boakyewaa Kokuro

1. Psychology of Selling - Brian Tracy

2. Sell Like Crazy - Sabri Subi (her personal favorite)

3. Sales and Marketing (Learn what you need in 2 hours) - Scott I. Girard Jr. & Co.

Time Stamps

00:00 Introduction to the Episode

1:18 How Maame Boakyewaa Kokuro Got into Digital Marketing

29:00 Maame's Audience Segmentation Strategy

37:00 Trends on Social Media you need to jump on as an SME

42:46 How Maame Strategises for Social Media Platforms

49:00 Mistakes Small Business needs to Avoid by Maame

54:00 Why You Can't comment on Colours of Social Media Podcast with Audio but only Text now

1:00:00 Maame advises her Younger Self, aka upcoming Marketers

1:09:00 How Maame Continuously Learn

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Google Marketing Live 2025 highlighted Google's strong focus on AI, data unification, and providing marketers with more intelligent tools.

Key announcements included:

•Significant upgrades to Performance Max (PMax), offering enhanced channel performance reporting and the ability to use video assets on Search, Image Search, and Google Shopping.

•Deep integration of Google AI into traditional Search campaigns, referred to as "AI Max", powering features like matching, customisation, and URL expansion.

•A new "Asset Studio" to streamline creative asset management and generation directly within Google Ads.

•Emphasis on the power of connected data for a 360-view of customers.

•Introduction of AI-powered experts for Google Ads, Google Analytics, and a Marketing Advisor in Chrome.

•Active experimentation with integrating Text and Shopping ads into generative AI Search results, including AI overviews and conversational results.

These innovations aim to drive performance and simplify complexities for advertisers

The role the Account Manager plays in bringing success to the Client's business. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson.

Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, the day-to-day responsibilities of being the first point of contact for clients on digital media matters, and the complex question of who's to blame when a campaign underperforms – spoiler: there's no single answer, but the account manager has a duty to spot loopholes.

Ato shares insights on understanding what clients really want, noting that it can differ from the brief and requires speaking directly with them. Discover the art of managing client expectations through clear communication, educating clients about platforms, building relationships, and providing regular updates.

The episode also covers how to bring different teams together for a project, ideally in person or online, and how to overcome hurdles by communicating and seeking help when needed. Essential advice for aspiring account managers is also shared: be brutally knowledgeable and work on your communication.

Essential listening for marketers and small business owners who believe in digital marketing.

Watch Episode on YouTube: https://youtu.be/U0Qocz5tfEw

Connect with Ato Dadson on LinkedIn: https://www.linkedin.com/in/ato-dadson-8107a1159/

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Timestamps

00:00 Introduction

1:21 How Ato Got into Digital Marketing

3:38 Jumping from Traditional Marketing to Digital Marketing?

4:28 Who's an Account Manager?

5:57 Who takes the fall if a Campaign Underperforms? Ato Answers

13:49 Manage Clients Expectations? What's that?

15:40 How Ato Manages Clients' Expectations

17:24 Ato's arsenal of Managing Client's Expectations

18:42 Hurdles in Account Management

19:59 Partner Agency Relationships

21:25 Advice to upcoming Account Managers