In this episode of Colours of Social Media, Kofi Fosu ( ⁨@kayohefayeYT⁩ ) —founder of ⁨@hyperactive_gh⁩ —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.

🎙️ We talk about:

• - Building a career without formal training
• - Misconceptions about the Ghanaian audience
• - The value of experience in marketing

If you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.

Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboy

Follow Kofi on X : https://x.com/_kayohefaye

Instagram: https://instagram.com/kayohefaye

All about Riot Radio: https://www.instagram.com/_riotradio/

HyperActive on YouTube: ⁨@hyperactive_gh⁩

Kofi Fosu on YouTube: ⁨@kayohefayeYT⁩

HyperActive on X: https://x.com/hyperactive_gh

Chapters

00:00 Introduction

02:14 Who is Kofi Fosu

10:02 How has the Digital Marketing Scene evolved

15:02 Trends that are trending in Ghana

18:05 Why Enoch opened up to call for more Guest

18:35 What School Didn't Teach Kofi

21:17 Memorable Campaigns run by hyperActive

26:45 Mistakes, Mistakes and Mistakes

29:01 Skills need for Digital Marketing noobs

38:34 How to Up your Personal Brand in order to get more opportunities

41:48 What's the Future of Digital Marketing in Ghana

46:05 Kofi's Current Exploration

49:38 Advice Kofi wished he had received before starting hyperActive Digital

51:51 Thank yous