Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.

Highlights:

"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search."

"Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has."

"If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes."

"I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."

Timestamps:

00:00 - The Rise of AI and the Fear of Obsolescence

00:32 - Technical Difficulties and a Podcast Mishap

04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 2026

05:42 - China's Release of a Deep AI Algorithm and the Implications

07:35 - Analyzing the Gartner Prediction and the Future of Search

12:37 - The Shift from Traditional Search to Generative AI Solutions

16:10 - Pivoting SEO Strategies for the AI-Powered Future

24:20 - The Copywriter's Embrace of AI and the Impact on Roles

28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs

34:49 - The Timeline of AI Disruption and the Need for Upskilling

CONNECT

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RESOURCES:

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.

Highlights:

"What gets measured gets managed."

"If I can only work one hour today, what's the one thing I would do?"

"The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?"

"I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."

Timestamps:

00:00 - Introduction

01:22 - The pros and cons of working from home vs. in an office

05:00 - National Quitter’s Day

10:00 - The impact of the holiday break on getting back into the swing of things

13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift

18:27 - The "upper limit problem" and self-imposed limits on success

23:44 - The importance of habits and their role in achieving your goals

30:00 - Investing in your vision

37:03 - Examples of consciously shifting away from goals

44:48 - The distinction between shift and drift

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.

Highlights:

"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management."

"The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing."

"I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week."

"If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."

Timestamps:

00:00 - Elon Musk's Approach to Problem-Solving

01:20 - Musk's Ability to Solve Problems Quickly

03:08 - Identifying the Real Problem

07:03 - Feasibility of Musk's Approach

09:01 -Downsides of Musk's "Demon Mode"

12:38 - The CEO's Role in Determining the Right Next Thing

13:40 - Shortening the Unit of Measurement

15:00 - Empowering Middle Management

20:00 - Communicating the Problem-Solving Approach

26:35 - The Sustainability of Elon Musk's Approach

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.

Highlights:

"Budgets represent the worst of corporate bureaucracy."

"The annual plan is the worst unit of measurement that there is."

"Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days."

"The organizational structure is just whatever that structure needs to be to support the goals of the company today."

Timestamps:

00:00 - Introduction

05:00 - Comparing the hosts' existing planning process to the quarterly approach

08:05 - Pros and cons of quarterly comprehensive company reorganization

12:41 - How a quarterly team-based approach could work for smaller companies

15:00 - Determining who should decide the team composition and how

20:00 - Outlining the roles of the project lead, core team, and support team

25:00 - Discussing the project lead's authority to reprioritize team members

27:10 - Identifying the different team categories: core, support, and stakeholders

29:31 - Explaining the role of stakeholders in the project review process

31:02 - Final thoughts

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.

Highlights:

"I think that the people that don't automate will be big, big losers in the automation category."

"I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable."

"I think the people that don't keep up are going to have big challenges”

"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that."

Timestamps:

00:31 - Welcoming the New Year and Predictions

02:58 - Business Winners and Losers

07:53 - The Rise of Gemini and the Threat to Google Search

12:08 - The Importance of the Internet and Online Presence

17:43 - The Pros and Cons of Subscription Models

23:31 - The Potential Regulation of Social Media

29:24 - The Decline of Apple Products

35:12 - The Importance of First-Party Data and Brand-Building

57:11 - Trends to Watch in 2025

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

Highlights:

"There’s so much money floating around; you just have to connect the dots."

"Don’t hold opportunities hostage—be a value enhancer."

"You don’t need to be an extrovert, just thoughtful and curious."

"Ask one question: ‘How’s business?’ It can lead to incredible opportunities."

Timestamps:

00:00 - Introduction

01:25 - Conversations to Cash

03:22 - Overcoming Fear of Deals

05:00 - Why holding opportunities hostage backfires

06:35 - The Referral Economy

10:00 - Creating Win-Win Relationships

14:12 - Big Referral Wins

17:35 - Thoughtfulness Pays Off

20:00 - Daily Questions for Success

20:40 - Closing Remarks

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier

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Mentioned in this episode:

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Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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/ rolandfrasier

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/ rolandfrasier

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