Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.

Highlights:

"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search."

"Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has."

"If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes."

"I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."

Timestamps:

00:00 - The Rise of AI and the Fear of Obsolescence

00:32 - Technical Difficulties and a Podcast Mishap

04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 2026

05:42 - China's Release of a Deep AI Algorithm and the Implications

07:35 - Analyzing the Gartner Prediction and the Future of Search

12:37 - The Shift from Traditional Search to Generative AI Solutions

16:10 - Pivoting SEO Strategies for the AI-Powered Future

24:20 - The Copywriter's Embrace of AI and the Impact on Roles

28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs

34:49 - The Timeline of AI Disruption and the Need for Upskilling

CONNECT

• Ask Roland a question HERE.

RESOURCES:

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• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.

Highlights:

"What gets measured gets managed."

"If I can only work one hour today, what's the one thing I would do?"

"The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?"

"I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."

Timestamps:

00:00 - Introduction

01:22 - The pros and cons of working from home vs. in an office

05:00 - National Quitter’s Day

10:00 - The impact of the holiday break on getting back into the swing of things

13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift

18:27 - The "upper limit problem" and self-imposed limits on success

23:44 - The importance of habits and their role in achieving your goals

30:00 - Investing in your vision

37:03 - Examples of consciously shifting away from goals

44:48 - The distinction between shift and drift

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.

Highlights:

"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management."

"The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing."

"I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week."

"If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."

Timestamps:

00:00 - Elon Musk's Approach to Problem-Solving

01:20 - Musk's Ability to Solve Problems Quickly

03:08 - Identifying the Real Problem

07:03 - Feasibility of Musk's Approach

09:01 -Downsides of Musk's "Demon Mode"

12:38 - The CEO's Role in Determining the Right Next Thing

13:40 - Shortening the Unit of Measurement

15:00 - Empowering Middle Management

20:00 - Communicating the Problem-Solving Approach

26:35 - The Sustainability of Elon Musk's Approach

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram: