Success as an author isn’t just about writing a great book—it’s about making smart marketing and business decisions. But what if you’re unknowingly getting in your own way? In this eye-opening episode, we’re unpacking the sneaky ways authors sabotage their own success, from marketing missteps to mindset traps that hold you back. You’ll discover the subtle mistakes that could be costing you book sales, visibility, and career momentum—plus, we’ll share actionable strategies to help you course-correct before it’s too late. Don’t let self-sabotage derail your success—tune in and take control of your author journey!

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Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Every author hits a point where they wonder: Should I just give up? If your book isn’t selling, your marketing efforts feel like a dead end, and hope seems lost—don’t throw in the towel just yet. In this episode, we’re digging into the real deal-breakers that can make or break a book’s success, but more importantly, we’re exploring powerful ways to turn things around.

Sometimes, it’s not about giving up—it’s about making the right adjustments. From common pitfalls to creative solutions, we’ll help you assess what’s really going on with your book and what steps you can take to salvage its success. Before you walk away, tune in for fresh strategies, a new perspective, and a much-needed reality check on what’s possible for your book’s future.

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking down the true cost of book marketing—what you’re really paying for, what actually moves the needle on book sales, and whether a big budget always equals big results. Is it a case of "you get what you pay for," or is there more to the story? If you’ve ever wondered whether to spend a little or a lot on marketing—and which options deliver real impact—this deep dive is for you!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While Amazon visibility is crucial, Google matters just as much when it comes to connecting with readers and maintaining relationships with them beyond the purchase. This is especially critically if you plan to release more than one title. In this episode, we’ll explore how to play nice with the Google machine using straightforward SEO strategies. Forget the confusing jargon—we’re breaking down SEO into simple, actionable steps that will help you boost your online presence. Whether you’re building your brand or trying to drive traffic to your books or business, this episode will give you the tools and roadmap you need to ensure your site stands out where it counts most! Grab a pen or pencil and be prepared to take notes!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Ever gotten on Amazon to search for your book and—BAM—nothing? If your title isn’t appearing for search terms you think should be working, you’re not alone. In this eye-opening episode, we’re lifting the curtain on Amazon’s elusive algorithm to explain why some books get prime visibility while others remain hidden in the shadows. We’ll walk you through the key factors that influence Amazon search results, reveal common challenges that can keep your title from being discovered, and share proven strategies to secure the spotlight your book deserves. Tune in to learn how to snag crucial Amazon visibility—and keep it!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix it. We chat about the telltale signs of a lost book and proven strategies that can reignite your engagement. Don’t waste anymore time hiding in the shadows—tune in and learn how to resurrect your book’s visibility!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author events right where your audience is waiting. Discover how to approach librarians, learn what makes your book appealing to them, and leverage strategies that position you as a must-invite guest. Whether you’re looking to boost your book’s visibility or create memorable, community-driven author events, this episode will help you master the library market from every angle. Tune in and start building your library presence today!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm your nerves, and bring your A-game to the mic. We’ll share insider tips on what hosts and audiences really value, plus a few last-minute adjustments that can give you that extra edge. Whether you’re brand new to the podcast scene or looking to level up your guest appearances, this episode will help you shine and leave listeners hungry for more!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast