Beyond the B: Your Insider's Guide to the B Corp Movement

By: LIFT Economy: For the Benefit of All Life
  • Summary

  • Beyond the B is an ongoing dialogue about what is working and not working in the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.



    © 2025 LIFT Economy
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Episodes
  • #22: 🔥 B Corp Growth in the UK (w/ Chris Turner & Dyann Heward-Mills)
    Mar 4 2025

    The B Corp movement in the UK is growing at an unprecedented pace. In this episode, Chris Turner, Executive Director of B Lab UK, and Dyann Heward-Mills, CEO of HewardMills, explore what’s fueling this rapid expansion. From the rise in purpose-driven leadership to the push for systemic change through the Better Business Act, we discuss how UK businesses are embracing B Corp certification and what this means for the future of ethical enterprise.

    View the show notes: https://go.lifteconomy.com/blog/b-corp-growth-in-the-uk

    Support the show

    New! Take our new listener survey to help shape future episodes, get insights tailored to your needs, and make sure we’re bringing you the most relevant conversations about the B Corp movement. www.lifteconomy.com/survey

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    1 hr and 9 mins
  • #21: Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy
    Feb 27 2025

    A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.

    In this episode, we set the record straight.

    • What is the Purpose Pledge, and how does it differ from B Corp Certification?
    • Why did LIFT Economy help co-create it?
    • Why do we believe B Corp and Purpose Pledge are complementary, not competing?

    View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight

    If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context:

    https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp

    Support the show

    New! Take our new listener survey to help shape future episodes, get insights tailored to your needs, and make sure we’re bringing you the most relevant conversations about the B Corp movement. www.lifteconomy.com/survey

    Show more Show less
    27 mins
  • #20: Thoughts on Dr. Bronner's Decertifying as a B Corp (w/ Farmer Cee Stanley)
    Feb 18 2025

    In this episode of Beyond the B, co-hosts Ryan Honeyman and Emmy Allison explore the recent decision by Dr. Bronner’s to decertify as a B Corporation. Ryan kicks off the episode with a monologue offering both a generous interpretation of the decision and constructive feedback on how the announcement could have been handled differently.

    Then, Emmy and Ryan are joined by Farmer Cee (Clarenda Stanley), CEO of Green Heffa Farms and a leader in the B Corp community. As a Black woman in regenerative agriculture, a small business owner, and the first company to go through the B Lab Level program, Farmer Cee shares her candid reaction to Dr. Bronner’s decision. She discusses the implications for small and historically excluded businesses, the importance of maintaining rigorous yet accessible standards, and the broader impact on the B Corp community.

    View the show notes: https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp

    Support the show

    New! Take our new listener survey to help shape future episodes, get insights tailored to your needs, and make sure we’re bringing you the most relevant conversations about the B Corp movement. www.lifteconomy.com/survey

    Show more Show less
    36 mins

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