• #21: Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy

  • Feb 27 2025
  • Length: 27 mins
  • Podcast

#21: Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy

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  • Summary

  • A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.

    In this episode, we set the record straight.

    • What is the Purpose Pledge, and how does it differ from B Corp Certification?
    • Why did LIFT Economy help co-create it?
    • Why do we believe B Corp and Purpose Pledge are complementary, not competing?

    View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight

    If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context:

    https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp

    Support the show

    New! Take our new listener survey to help shape future episodes, get insights tailored to your needs, and make sure we’re bringing you the most relevant conversations about the B Corp movement. www.lifteconomy.com/survey
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