Right on the edge of the Chesapeake Bay, join us for a visit to wonderful Baltimore as we chat with Aly Katz, Brand Manager for CFG Bank Arena, an Oak View Group facility. Aly talks about her role at the venue, where she oversees three key areas: back of house (artist gifting, crew activities, promoter relations), front of house (fan activations, photo ops), and social media (branding, aesthetic, graphic strategy, content creation). Hear how she honors the legacy of the venue, which originally opened in 1962, while also highlighting its amazing new amenities since its recent, game-changing renovation. We dive into some of her favorite activations for touring crews and talent, from regular puppy parties working with rescues to pop-up flash tattoos to unique venue merch. She tells us about her commitment to working with local and minority-owned businesses for artist gifts to make them more personal and unique while showcasing local talent. We hear about Aly’s career history, from working at an EDM venue in Washington D.C. to managing logistics and a merchandising business for content creators. She shares insights on what she’s learned on the content creator side and offers tips on making the best pitches. If you like puppies, coloring books, creative ideas, and fun stories, you’ll definitely love this episode.

Aly Katz: Instagram | LinkedIn | Email
CFG Bank Arena: Facebook | X/Twitter | Instagram

––––––

ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.