Right on the edge of the Chesapeake Bay, join us for a visit to wonderful Baltimore as we chat with Aly Katz, Brand Manager for CFG Bank Arena, an Oak View Group facility. Aly talks about her role at the venue, where she oversees three key areas: back of house (artist gifting, crew activities, promoter relations), front of house (fan activations, photo ops), and social media (branding, aesthetic, graphic strategy, content creation). Hear how she honors the legacy of the venue, which originally opened in 1962, while also highlighting its amazing new amenities since its recent, game-changing renovation. We dive into some of her favorite activations for touring crews and talent, from regular puppy parties working with rescues to pop-up flash tattoos to unique venue merch. She tells us about her commitment to working with local and minority-owned businesses for artist gifts to make them more personal and unique while showcasing local talent. We hear about Aly’s career history, from working at an EDM venue in Washington D.C. to managing logistics and a merchandising business for content creators. She shares insights on what she’s learned on the content creator side and offers tips on making the best pitches. If you like puppies, coloring books, creative ideas, and fun stories, you’ll definitely love this episode.

Aly Katz: Instagram | LinkedIn | Email
CFG Bank Arena: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

It’s Episode 100 and we’re running it all the way back to Episode 1 by having back on our first return guest – Nina Jackson, Director of Marketing & Public Relations at NRG Park, an ASM Global managed property in Houston, TX. Nina oversees marketing and PR at NRG Park, a 300 acre sports and entertainment complex that hosts over 500 events and over 5.5 million people a year – which includes NRG Stadium (home to Houston Texans and Houston Livestock Show & Rodeo), NRG Center (1.4 million square foot exhibition center), NRG Arena, and 26K onsite parking spaces which are also used for events. After catching up with Nina about the last four years since we had her on as a guest, we talk about team building, hiring tips, and how to create a great culture in the workplace. We learn about how NRG Park venues support and provide for the community outside of hosting events and chat through current challenges facing live event marketers. To know Nina is to love her and she’s truly one of our all time favorite people and guests. You’re sure to love this episode brimming with fun stories, a discussion about hosting the Beyoncé Bowl, and lots of laughs.

Nina Jackson: LinkedIn | Email
NRG Park: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Put on your party hat, grab some champagne, and meet us in The Big Apple! For this special episode we ring in 2025 by taking a look at the most viewed event worldwide – New Years Eve in Times Square, New York City. We talk with Damian Santucci, SVP of Production & Operations at Times Square Alliance, a non-profit business improvement district (BID) that works in partnership with the city and surrounding businesses to manage Times Square and produce events. We learn about Damian’s background of working with the New York Knicks and Madison Square Garden before moving to his current role fifteen years ago and the big differences from an indoor event versus one in Times Square. With a load-in beginning just after Christmas in a space that never closes and is visited by around 400,000 people daily, hear what goes into setting up and putting on this incredible event that is streamed on thirty networks nationally and hundreds throughout the world. We learn all kinds of fun facts and numbers as Damian tells us about staffing, how the confetti system works, clean up, and of course… the iconic ball. Enjoy this fun episode that will make you further appreciate the logistics of this iconic event and may inspire you to visit the city sometime to see it in-person.

Damian Santucci: LinkedIn
Times Square Alliance: Facebook | Instagram | LinkedIn

––––––

ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.