If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”.

Instead, you could just be reaching the same people over and over again.

In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching.

Luke breaks down how to set up proper audience segmentation to track whether your ad spend is effectively reaching new customers - or just recycling through your existing customer base at increasingly higher frequencies.

He also shares insights on how ecommerce email campaigns can affect your Facebook ads metrics and potentially mask your true customer acquisition costs.

Key moments:

00:01:25 How to access advertiser settings for segments
00:02:00 Define existing customer audiences using data
00:03:35 Track spend distribution across audience segments
00:04:30 Email campaigns affect Facebook purchase costs
00:05:45 Understanding attribution windows impact
00:07:00 View vs click attribution differences
00:08:15 Importance of shortening purchase windows

Whether you're struggling to expand beyond friends and family or looking to scale efficiently to new audiences…

This episode provides the exact steps to understand and optimise your Meta ads for real growth. Listen now to stop wasting ad spend on the wrong audiences.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.

In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types.

What started as a modest goal of one sale every two days turned into 3-4 sales daily - all while spending less than $50 per day on Facebook ads.

But the story doesn't end there.

Luke dives deep into how this success created an unexpected challenge: Their Shopify store began running out of inventory.

He explains why this problem actually presented the perfect opportunity to test price increases. He also shares the strategic thinking behind when and how to raise prices in an ecommerce store - without killing your conversion rates.

Whether you're struggling with high ad costs on Facebook - or wondering if your products are priced too low - this episode is packed with actionable insights you can't afford to miss.

Key moments:

00:01:35 Initial CPA too high
00:02:20 Sales jumped to 3-4 per day
00:03:35 Product priced too low
00:04:15 Testing price increase
00:05:00 New brands advantage
00:06:15 ASC campaign success

Listen now to discover how to lower your ad costs while maximising your profit margin in your ecomm store.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.

In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce.

Using Google Lens in e-commerce is changing the way people discover products online. And it could impact your e-commerce business.

Whether you're running an e-commerce store or managing Google Shopping campaigns, this episode provides actionable insights to help you prepare for the visual search revolution.

00:01:50 Use photos to identify brands and price points of items
00:03:00 Combine images with text
00:04:15 Optimize product titles
00:06:40 Easily transform product data
00:07:25 Circle to Search feature
00:09:05 Google's AI shopping assistant

Tune in now to learn how to leverage Google Lens for better visibility and sales.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns.

This even extends to financial & political ads 🤯

Thankfully, there IS a way to stay compliant without sacrificing results.​​

In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action plan to protect your campaigns.

Discover the specific settings to adjust in your ad account, how to request more time to implement changes, and strategic workarounds to maintain campaign performance - all while staying compliant.

From pixel modifications to custom conversion setup, you'll get step-by-step guidance on adapting your campaigns.

Whether you're in supplements, cosmetics, medical services or any health-related field, this episode gives you the roadmap to navigate Meta's policy changes successfully.

Key moments:

00:00:30 New Meta policy affecting health/wellness advertisers
00:02:30 How to request policy review extension
00:05:20 Pivot to page view optimisation
00:06:15 Custom conversion setup using thank you pages
00:08:30 Turn off automatic advanced matching

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Think paying for your Shopify store brand name in Google Ads is burning money? Think again.

Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.

In this actionable episode designed for ecommerce store owners, you'll discover:

• Why protecting your brand terms from competitors is more critical than ever
• The hidden ROI advantage of brand keyword campaigns
• How to strategically update messaging during promotions and sales
• Advanced audience exclusion techniques for larger accounts
• Why Performance Max makes brand bidding even more important

Key moments:

00:01:10 Secure digital real estate from competitors
00:02:35 Quick message updates versus slow SEO changes
00:04:00 Low-cost clicks with high conversion potential
00:05:25 Performance Max campaign considerations
00:06:30 Advanced audience targeting strategies
00:07:40 Volume requirements for custom audiences

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Your ecommerce ads metrics might be lying to you.

There are a handful of essential metrics every ecommerce business needs to track to stay profitable.

From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend.

We explore why some advertising metrics in ecom can actually conflict with each other, and the ideal stats that indicate whether you're spending too much or too little on advertising.

Whether you're investing thousands in paid ads for your ecom store or just getting started…

This episode will give you the framework to measure what matters and make data-driven decisions about your marketing spend. So you can grow your store.

Key Moments:

01:30 How to measure ad spend vs revenue

03:35 How to calculate TRUE customer acquisition costs

05:00 Why short-term LTV matters more than long-term (for ecommerce)

06:15 Ideal LTV/CAC ratio ranges for measuring marketing efficiency

08:20 Balance traffic costs with conversion rates for optimal performance

09:15 Why high traffic doesn't always mean better marketing performance

Ready to stop guessing and start measuring what matters so you can grow your ecom store?

Be sure to pay close attention to transform how you track and optimize your ecommerce marketing.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/call

Is your marketing agency really dropping the ball, or is there just a communication breakdown?

While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results.

It's about communication.

In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the communication framework that builds trust and drives results between agencies and clients.

Whether you're working with an agency or considering one, this episode provides actionable insights to get the most out of your relationship with your agency.

Listen to discover:

✔Why great marketing agencies might sometimes look bad to you (and what the agency should be doing to avoid this)

✔The counterintuitive reason why your marketing agency might be working overtime for you without you knowing it — and how to tell

✔Why a $400 product needs different marketing than a $39 toy in e-commerce stores

✔How to know if your agency is actually failing…or just looks like it

✔Plus more

Key moments:

00:00 Intro
00:37 Big insights from account audits
01:42 Is your agency doing nothing?
02:23 Effective communication = better relationship
05.05 Total transparency

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping

30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.

In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.

Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.

Tune in to discover:

✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract

✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)

✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings

✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better

✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance)

✔ Plus more

Key Moments:

00:00 Intro
00:50 About Ryan Martin
04:11 Timeline expectations for SEO results
09:05 Using Google Search Console for tracking
12:05 The importance of E-E-A-T principles
15:10 Common SEO troubles
20:15 Ad blocker statistics and organic traffic value
26:20 Tips for choosing the right SEO agency

The SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.


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Connect with Ryan Martin:

Website: https://www.remarkabledigital.com.au/
Podcast: https://ecommerceaustralia.buzzsprout.com/

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting