• Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners

  • Jan 14 2025
  • Length: 8 mins
  • Podcast

Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners

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  • Summary

  • Think paying for your Shopify store brand name in Google Ads is burning money? Think again.

    Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.

    In this actionable episode designed for ecommerce store owners, you'll discover:

    • Why protecting your brand terms from competitors is more critical than ever
    • The hidden ROI advantage of brand keyword campaigns
    • How to strategically update messaging during promotions and sales
    • Advanced audience exclusion techniques for larger accounts
    • Why Performance Max makes brand bidding even more important


    Key moments:

    00:01:10 Secure digital real estate from competitors
    00:02:35 Quick message updates versus slow SEO changes
    00:04:00 Low-cost clicks with high conversion potential
    00:05:25 Performance Max campaign considerations
    00:06:30 Advanced audience targeting strategies
    00:07:40 Volume requirements for custom audiences

    ===

    🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping


    📈 Apply to work with us: https://scale.simplyconverting.com/survey

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    https://www.simplyconverting.com/


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