• #170: Connect 4 – Tic Tac Checkers

  • Sep 11 2024
  • Length: 18 mins
  • Podcast

#170: Connect 4 – Tic Tac Checkers

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  • Dave Dave Young had no recollection of this game. Really, he didn't know. But after hearing this story he applauds Howard Wexler for knowing himself. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome to the Empire Builders podcast. Dave Young here with Stephen Semple. And we're telling the stories of empires that were built up by people with an idea, business people. And Stephen just whispered today's topic into my ear and I don't know. Stephen Semple: You know the game. Connect Four. Dave Young: Connect Four. I don't think I've ever played Connect Four. It's a game? Stephen Semple: You've never played. Dave Young: You're telling me it's a game. Stephen Semple: It's a game. I'm telling you it's a game. Dave Young: Is it a computer game? Stephen Semple: No. Dave Young: It's a board game. Stephen Semple: No, no, it's not a board game either. And that's what makes it interesting. It's the one which is a vertical game and you connect four, you drop them in the top and you connect ... Dave Young: Oh, you drop those little things. Yeah. No, I've never played that. Stephen Semple: You've never played it? Okay. Dave Young: No, I never have. I've seen people doing it and I thought it was, well, it's just sort like cornhole or some stupid thing. Stephen Semple: But now you the game ... Dave Young: I've seen people playing it with a giant set and beers in their hands. Stephen Semple: Yeah. Okay. Dave Young: Okay. Stephen Semple: All right. Dave Young: It's that game. Stephen Semple: It's that game. Well, despite the fact you've never played ... Dave Young: Let me guess, let me guess. Stephen Semple: It's done pretty well. Dave Young: Let me guess. You have to have four colors in a row. Stephen Semple: You have to have four colors in a row. That's it. That's it. Connect Four. Dave Young: All right. Stephen Semple: Despite the fact that you've never played the game, it has done pretty well. Sorry. Dave Young: How many do they sell? Let's get that in. Stephen Semple: About 10 million a year. Dave Young: All right. That's it. Thanks for joining us on the Empire Builders. Stephen Semple: Wow. It's amazing how many times we do this stuff and you know something about the company. I would never have guessed that this is the one that you would not know it. Dave Young: Look, I don't even know if I want to admit this, but yeah, I don't have friends that invite me to play games. Stephen Semple: But I would've thought you would've at least remembered the advertisement. It's a pretty iconic ad that has been done. It was back in the late seventies and it was two kids playing. Dave Young: This was around in the 70s? Stephen Semple: Yes. Dave Young: Did I just wake up from a coma? Stephen Semple: You must have. There was a really iconic advertisement where the two little kids would be playing and the girl would say, "I won." And the boy would go, "I can't see it. Where?" And then she would point out the four in a row and he'd be like, "Pretty sneaky sis," and then pull a little thing and all the pieces would fall. Dave Young: Yeah. I have no memory of this. Stephen Semple: Where were you from? Nebraska. Dave Young: That's basically it. We were too busy working on cornhole technology. Stephen Semple: I guess. Anyway,
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