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In this episode, we sit down with Jimmy Nordloh, SRAM Field Guide for the Southwest region, to explore the evolution and innovation behind one of mountain biking's leading component manufacturers. Jimmy shares insights into SRAM's brand portfolio including RockShox, Zipp, Truvativ, Quark, Time Pedals, and Hammerhead, explaining how SRAM has grown through strategic acquisitions while maintaining quality across their product lines. Listeners will gain valuable perspective on the differences between SRAM and Shimano components, with particular focus on serviceability and compatibility.

The conversation delves into technical discussions about SRAM's breakthrough products, including the Reverb AXS wireless dropper post, the revolutionary Charger 3.1 damper with Buttercups technology, and the evolution of SRAM's braking systems from Avid Elixir to the current models. Jimmy offers professional advice on brake bedding techniques, component selection for desert and various riding conditions, and how SRAM's wireless ecosystem creates unprecedented integration opportunities for cyclists. Whether you're a mechanic, bike shop owner, or passionate rider, this episode provides insider knowledge on mountain bike technology past, present, and future.

SRAM MTB Products
SRAM MTB: https://www.sram.com/en/sram/mountain
Rockshox: https://www.sram.com/en/rockshox
Truvativ: https://www.sram.com/en/truvativ
Zipp: https://www.sram.com/en/zipp
Quarq: https://www.sram.com/en/quarq
Time: https://www.sram.com/en/time-sport
Hammerhead: https://www.hammerhead.io/
Velocio: https://velocio.cc/?__woopraid=gtJLkWVFnj0g

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