Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Your Music and People

By: Derek Sivers
Narrated by: Derek Sivers, Naina Kader
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Every creator has the same problems with marketing.

How do you call attention to your work?

How do you get your creations into people’s minds and hearts?

How do you get fans to tell their friends?

How do you charge money for your labor of love?

How do you get the media to help?

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

Your Music and People shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.

It’s not just for musicians.

Though it uses music as the example, it is meant for any creator trying to reach people. Early listeners called it one of the best books ever written on business marketing.

Example points include:

  • Business is just as creative as music.
  • Marketing is an extension of your art.
  • Marketing means being considerate. Focus on others.
  • Being weird is considerate.
  • People skills are counterintuitive. To be helped, be helpful.
  • Persistence is polite.
  • Call the destination and ask for directions.
  • Get specific about what you want.
  • Be extreme and sharply defined. Proudly exclude most people.
  • Money is just a neutral representation of value. Be valuable to others—not just yourself. People like to pay.
  • Nobody knows the future, so focus on what doesn’t change.
©2020 Sivers Inc (P)2020 Sivers Inc
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Your Music and People

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.