Theory of the Business
A Clear Focus on Your Core Mission
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $3.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Deaver Brown
-
By:
-
Peter F. Drucker
About this listen
This audiobook was created based on Peter Drucker's long business, consulting, and writing career. He focuses on what to do, what not to do, and how to keep a clear corporate identity and mission.
He addresses how all organizations eventually go obsolete and their theory of their business no longer works. It addresses how GM did not move from income based to lifestyle based marketing for their cars, thus hastening their demise after seven decades of success betting on incomes only. He also points out, though, that the GM theory of the business still worked for Hughes and EDS, which GM bought. He describes how organizations must choose how to do things. This, he says, is why IBM was paralyzed by the different requirements of a PC versus Mainframe business.
He states there are four specifications for a valid theory of a business: assumptions must fit reality; these assumptions about the environment, mission, and core competencies must fit together; the entire organization must know and understand the theory of the business and act accordingly; and the theory of the business must be tested constantly to be kept up to date. When testing the theory of the business, three things must be done if there is an issue: preventive care, early diagnosis before the problem becomes fatal, and applying the cure.
This is a must read for all managers and entrepreneurs in all types of organizations: nonprofit, educational, governmental and companies.
©2010 Peter Drucker (P)2010 Christina BrownListeners also enjoyed...
-
The Discipline of Innovation
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.
-
-
Great Book - cheap excerpt
- By Russell on 10-11-10
By: Peter F. Drucker
-
Managing Oneself
- By: Peter F. Drucker
- Narrated by: uncredited
- Length: 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.
-
-
Great
- By Paul on 05-29-08
By: Peter F. Drucker
-
What Makes an Effective Executive
- By: Peter F. Drucker
- Narrated by: Bill DeWees
- Length: 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.
-
-
Awesome!
- By Michael Haning on 03-20-15
By: Peter F. Drucker
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- By: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
A few solid but basic ideas to keep in mind
- By Scott on 08-22-20
By: Peter F. Drucker
-
Management
- Revised Edition
- By: Peter F. Drucker
- Narrated by: Sam Tsoutsouvas
- Length: 19 hrs and 55 mins
- Abridged
-
Overall
-
Performance
-
Story
The essential book on management from the man who invented the discipline. Now completely revised and updated for the first time.
-
-
Comprehensive - Maybe too Comprehensive
- By Networkoholic on 10-08-09
By: Peter F. Drucker
-
Team of Rivals
- The Political Genius of Abraham Lincoln
- By: Doris Kearns Goodwin
- Narrated by: Suzanne Toren
- Length: 41 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war.
-
-
Beautiful, Heartbreaking, and Informative
- By JJ on 09-10-12
-
The Discipline of Innovation
- By: Peter F. Drucker
- Narrated by: Deaver Brown
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.
-
-
Great Book - cheap excerpt
- By Russell on 10-11-10
By: Peter F. Drucker
-
Managing Oneself
- By: Peter F. Drucker
- Narrated by: uncredited
- Length: 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.
-
-
Great
- By Paul on 05-29-08
By: Peter F. Drucker
-
What Makes an Effective Executive
- By: Peter F. Drucker
- Narrated by: Bill DeWees
- Length: 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
This concise audiobook is based on Mr. Drucker's summary of The Effective Executive done at the request of Harvard Business Review and is now one of their best selling published works. This article is a perfect way to learn about the subject broadly in a short period of time. Unlike many articles of this kind, summarizing a book's contents, this article was written and crafted by the author himself.
-
-
Awesome!
- By Michael Haning on 03-20-15
By: Peter F. Drucker
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- By: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
A few solid but basic ideas to keep in mind
- By Scott on 08-22-20
By: Peter F. Drucker
-
Management
- Revised Edition
- By: Peter F. Drucker
- Narrated by: Sam Tsoutsouvas
- Length: 19 hrs and 55 mins
- Abridged
-
Overall
-
Performance
-
Story
The essential book on management from the man who invented the discipline. Now completely revised and updated for the first time.
-
-
Comprehensive - Maybe too Comprehensive
- By Networkoholic on 10-08-09
By: Peter F. Drucker
-
Team of Rivals
- The Political Genius of Abraham Lincoln
- By: Doris Kearns Goodwin
- Narrated by: Suzanne Toren
- Length: 41 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war.
-
-
Beautiful, Heartbreaking, and Informative
- By JJ on 09-10-12
Related to this topic
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall
-
Performance
-
Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall
-
Performance
-
Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
-
Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
-
The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
-
-
One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
The Price We Pay
- What Broke American Health Care - and How to Fix It
- By: Marty Makary MD
- Narrated by: Marty Makary MD
- Length: 9 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
-
-
Very important book!
- By Wayne on 05-17-21
By: Marty Makary MD
-
Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
-
Overall
-
Performance
-
Story
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
-
-
Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers