The Frictionless Organization Audiobook By Bill Price, David Jaffe cover art

The Frictionless Organization

Deliver Great Customer Experiences with Less Effort

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The Frictionless Organization

By: Bill Price, David Jaffe
Narrated by: Caroline Miller
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About this listen

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.

This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless.

The audiobook defines a straightforward methodology, drawing on more than 30 practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.

Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business—from start-ups to major multinational corporations—can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.

©2022 Bill Price and David Jaffe (P)2022 Bill Price and David Jaffe
Business Customer Service
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