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The Desired Brand Effect
- Stand Out in a Saturated Market with a Timeless Jewelry Brand
- Narrated by: Tracy Matthews
- Length: 7 hrs and 50 mins
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Publisher's summary
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
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- Length: 2 hrs and 15 mins
- Unabridged
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Clean up the clutter in your home and clear out worry from your life with this guided meditation and relaxation program, from certified hypnotherapist, Joel Thielke. It's as easy as turning on the tracks and falling asleep! The Sleep Learning System is specially designed to work with your subconscious mind during your sleep cycle.
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Good results so far!
- By Dawn A. Mccain on 02-10-15
By: Joel Thielke
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Puppy Training in 7 Easy Steps
- Everything You Need to Know to Raise the Perfect Dog
- By: Mark Van Wye, Zoom Room Dog Training
- Narrated by: Mark Van Wye
- Length: 3 hrs and 53 mins
- Unabridged
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If you’re anything like most new puppy parents, it won’t take long to realize that your fuzzy little bundle of joy can also bark, chew, jump, and mysteriously get into A LOT of trouble around the house. Don’t panic - slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.
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Straight forward and engaging
- By Katherine Rodman on 06-04-20
By: Mark Van Wye, and others
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Lightly
- How to Live a Simple, Serene & Stress-Free Life
- By: Francine Jay
- Narrated by: Casey Turner
- Length: 5 hrs and 23 mins
- Unabridged
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What's more, Lightly is a complete philosophy of life. When you're tempted by an impulse purchase, trying to resist a chocolate donut, or struggling to say no to another obligation, all you have to remember is one word - "lightly" - to boost your resolve and make beautiful choices. It doesn't get any easier than that. Lightly is like a recipe book for minimalism, designed so you can dip into it anytime for advice and inspiration.
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Good message, too repetitive
- By Amazon Customer on 05-30-19
By: Francine Jay
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Wine for Normal People
- A Guide for Real People Who Like Wine, But Not the Snobbery That Goes with It
- By: Elizabeth Schneider
- Narrated by: Elizabeth Schneider
- Length: 14 hrs and 20 mins
- Unabridged
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This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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When they want 5 star wine knowledge but ur 22 y/o
- By Alexia L. on 05-06-21
What listeners say about The Desired Brand Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Giovanna Galeotafiore
- 08-20-24
The Best Marketing and Branding Book for Brand Owners!!!
Seriously, if you have a brand, you need this book! It covers all aspects of business from A-Z! And most importantly you will learn how to create a brand that is desirable and how to market and sell you product. It will save you so much time and money, and is really like a business course just for you. I took a “Business Course” somewhere else, but it was vague and not very helpful. The Desired Brand Effect is geared but this is geared towards a retail brand, so trust me when I say, it’ll be the best thing you could do for your business!! Oh I bought a hard copy and the audible, which I just re listed to when walking around NYC.
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- dobby574
- 05-19-24
Tracy is a master at helping jewelry designers, and all creatives, level up.
Tracy Matthews offers a clear process for how to launch a brand and turn what you create into a business rather than an expensive hobby. What she teaches is actionable and comes from a person who has done the work herself. Highly recommend!
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- Tracy Matthews
- 06-01-24
The Best Marketing Resource
The comprehensive guide is full of case studies, real life examples, and great advice for creative business owners of all types.
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- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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- Alicia J.
- 06-01-24
Absolutely worth it!
Purchased as soon as the Audible version came out & will be purchasing the paperback as well.
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- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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- DaVoria Jewelry
- 06-01-24
Outstanding!!
Reading this book should be the first step you take when thinking about making your hobby a viable business. It’s become my jewelry business bible!
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- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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