
The Business of Belonging
How to Make Community your Competitive Advantage
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Narrated by:
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Christopher Douyard
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By:
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David Spinks
About this listen
Your business problems are community problems. Solve them and scale with help from the leader in the field.
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.
The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
©2021 David Spinks (P)2021 Gildan MediaListeners also enjoyed...
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So helpful!
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The Art of Gathering
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- Narrated by: Bernadette Dunne
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Overall
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Performance
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Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
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Overall
-
Performance
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Story
This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.
-
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- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
-
-
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- By Anqi on 11-12-20
By: Carrie Melissa Jones, and others
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- Narrated by: Nick Gallagher
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Overall
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Performance
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Story
Are you struggling to connect with your customers in today's fast-paced, ever-changing market? Do you want to build a loyal, engaged community around your brand that goes beyond simple "likes" and "follows"? In today's digital age, simply having an audience is no longer enough. To truly succeed, you need to build a passionate, engaged community around your brand one that not only supports your business but also helps it grow and thrive in the face of any challenge. This game-changing book is your step-by-step guide to building a powerful online community that drives real results.
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Overall
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Performance
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Story
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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By: Mark Schaefer
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Overall
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Performance
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Story
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
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-
So helpful!
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By: Jono Bacon, and others
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- By: Priya Parker
- Narrated by: Bernadette Dunne
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.
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Would have liked a different narrator
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What listeners say about The Business of Belonging
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- nazieh
- 10-29-22
Everything you could possibly need to build community
I loved every minute of this book, and applied lessons real time to my company. highly recommend!
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- Robin Middleton
- 05-22-23
Outstanding Must Read
This is a must read book! I enjoyed the business terms broken down in basic terms and step by step simple approaches to implementing the practice.
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- Anonymous User
- 07-22-22
Very useful
I loved how useful it is. glad I listened to the whole thing because I never really knew where to find concise info that is pragmatic about making communities.
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- Phil Williams
- 07-12-23
Very strong, learned a lot
This was exactly what I was looking for… very detailed, proscriptive how-to and WHY of community building. Will probably be listening again.
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- Maria D
- 09-05-21
Enlightening Information
Very enlightening information on the value and business benefits of building community.
The book highlights many companies that have assisted their growth thorough community building.
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- Patty Post
- 09-17-22
Founders listen to this book 3xs
This book helped me understand the importance of building community and the framework on how to start it, maintain it and scale it. It’s practical and quite enjoyable. I gave it to my marketing department and we’re reading it together. I like having the paper copy too because he offers frameworks and lessons. It’s a must read/listen to in 2022 if you want to crush it in 2023
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- Pablo A Gonzalez
- 07-18-21
You need Community in your business. This is how
Community creation is a hard to quantify value add. Yet, when done correctly, there is nothing more versatile and powerful for a business. This book is the perfect base understanding for what is possible in that field.
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- Alecurtu
- 02-22-23
If you’re building a community
This book was recommended from a blog article. If you’re building a community from the ground up I really recommend listening to this book, you might already use some of these tactics but hearing them reinforced really helps as you feel alone as you build.
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- Jonathan
- 01-07-23
Loved it!
Really enjoyed this book.
Great strategic and tactical content.
Looking forward to putting this into practice.
I bought the kindle version too!
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- Miya McCall
- 02-22-25
Incredible book for building community!
Really enjoyed this book, lots of practical takeaways to build commit. Highly recommend regardless of the community you’re building, you’ll find value here.
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