Preview
  • The Burger King

  • A Whopper of a Story on Life and Leadership
  • By: Jim McLamore
  • Narrated by: BJ Harrison
  • Length: 11 hrs and 5 mins
  • 4.5 out of 5 stars (61 ratings)

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The Burger King

By: Jim McLamore
Narrated by: BJ Harrison
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Publisher's summary

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King.

Inside, find out:

  • How Burger King managed to create the worst advertising campaign of 1985
  • What Burger King shares with Pitbull, Scarface, and Marco Rubio
  • Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.

©2020 James McLamore (Tucker McCormack) (P)2020 Tantor
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What listeners say about The Burger King

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The Home Of The Whopper

One of my biggest take away from this book is how Burger King grew its brand through organized franchising. Early in their growth they developed a centralized awesome commissary system that housed everything from food, & office supplies to sheet metal manufacturing of their restaurant equipment. They also developed distributing delivery trucking that was super efficient. They made sure all of their franchises had everything they needed to be consistent with the BK brand.

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Interesting read

I like this book. It gave me a history about Burger King and also about the trials and tribulations of starting the company. They provide an Insight about what happens to a small company when they get taken over by a giant conglomerate. Enjoyable listen

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Great Story

Loved learning the history of Burger King, how the Whooper came to be and the various strategies for operations and marketing.

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An Incredible Story of Success In Building Burger King

Jim McLamore’s story was an incredible story of success not only in the building of the Burger King chain, but in life

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A wonderful biography of The Burger King

I really enjoyed this audiobook. What I like the most about it is the detailed, almost diary-like approach which Mr. McLamore followed.

I felt like I was there with him building his restaurant chain and dealing with many of the challenges that came along with it.

The parts about his early working years at the YMCA and then a few small restaurants were particularly interesting to me.

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Great insider view

One of the people that changed the world of food. McLamore pulls no punches when discussing BKs history. He is honest about his own short comings as much as he is others and happily shares the successes of others in the long story of the brand and business. For those interested in the restaurant business this is a wonderful listen from a perspective most of us will never get to experience. Harrison has a wonderful voice and emotes fantastically. Highly suggested.

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Pure Capitalism

I love this story. A couple of men get together and build a giant, only to be held back by the bureaucracy built within a corporation. Yet, true capitalism works. Every time.

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Deeply touched and moved

This is a great book deserve to be listened or read. Deeply touched and moved by Mr Jim Mclamore's life story.

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Great Great Great Business Book

I liked the practical wisdom found in this book and the authenticity of Jim Mclamore. His life is one worth modeling with comes to business and family and community. Thank you for sharing this.

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Burger King story

Great story on BK. A lot of what could have been. Pillsbury really messed them up.

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