The Brand Positioning Workbook
A Simple How-To Guide To More Compelling Brand Positionings, Faster
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Narrated by:
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Virtual Voice
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By:
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Ulli Appelbaum
This title uses virtual voice narration
About this listen
The Ultimate Guide To Brand Positioning
Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award]
“Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication.
The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings.
After reading the book you will be able to:
- Understand the secrets behind successful brand positionings
- Identify and use the 26 proven success triggers for brand perception
- Apply a simple and proven brand positioning methodology that actually works
- Create brands that are attractive, sustaining, and compelling
The book invites you, through a series of inspiring questions, examples, and ideation exercises, to explore how the 26 success triggers, or a combination thereof, could be applied to her specific brand and help her create a truly differentiating and distinctive yet highly relevant brand positioning.
The outcome is a more rigorous and more creative exploration of all relevant positioning solutions at your disposal while requiring less time than more traditional positioning development methodologies.
This book is the right choice for you, if:
- You are working in a marketing department or a marketing agency
- You are studying or teaching marketing
- You are looking for a proven framework for creating compelling brand positioning
- You are about to position or re-position a brand for success in the marketplace
The Brand Positioning Workbook is packed with easy-to-follow exercises and useful examples that will inspire your own thinking and allow you to overcome the mental biases that typically prevent truly original thinking. It can be used by marketers alone or in groups at marketing agencies or client workshops.
The book can also be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas!
*****
What seasoned marketing experts say about the book:
“Ulli has taken years of planning experience and distilled it into 26 easily digestible steps that will, even in the hands of a junior marketer, generate sophisticated results. .. Highly recommend.” Jill Baskin, CMO, The Hershey Co.
“This book has more of a Powerbook than a workbook: it’s not a bland coffee, it’s THE espresso for powerful brand positioning developments: tight, energizing, and tasty! .. Be ready for an inspiring firework and bold sacrifices that bring you forward.” Vincent Schmidlin, Executive Board Member, Serviceplan Group, Germany
“Ulli successfully accomplishes the impossible task of condensing his wisdom into an easy-to-follow guide. He provides a clear structure anchored in time-tested fundamentals to help your organization conceive a differentiating and distinctive brand strategy.” Laura Luckman Kelber, Chief Marketing Officer, Double Good
*****
Would you like to be able to create attractive brands that succeed in today’s marketplace?
Then get your hands on the The Brand Positioning Workbook today.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
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The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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Simple Powerful Flexible
- By @agstreet on 01-28-25
By: Donald Miller