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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrated by: Katie Koster
- Length: 9 hrs and 12 mins
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Publisher's summary
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.” (Seth Godin, author of The Practice)
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.
In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.
That is the power of story. Use it wisely.
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Critic reviews
“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.” (Jay Heinrichs, author of Thank You for Arguing)
“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.” (Andy Goodman, director, The Goodman Center)
“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.” (Bernadette Jiwa, creator of The Story Skills Workshop)
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- Unabridged
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As the creator of Life Designs, Inc., Martha Beck has helped hundreds of clients find their own North Stars and figure out how to fulfill their potential and create joyful lives through her lectures, seminars, and one-on-one counseling. In this book she shares her step-by-step program that will guide you to fulfill your own potential.
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Narration not for me
- By MARYANN ORDONEZ on 10-02-17
By: Martha Beck
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I Hope I Screw This Up
- How Falling in Love with Your Fears Can Change the World
- By: Kyle Cease
- Narrated by: Kyle Cease
- Length: 5 hrs and 31 mins
- Unabridged
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After 25 years of achieving what he thought were his dreams of being a headlining touring comedian and actor, Kyle Cease suddenly discovered that the belief that "when something happens, I will be happy" is a complete lie. With nothing more than an intuition, he decided to quit his stand-up career at its peak, and now - as a transformational comedian - he brings his one-of-a-kind self-help wisdom to sold-out audiences in his Evolving Out Loud Live stage show.
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Wanders, Hits A Truth, Then Wanders Again
- By Gillian on 11-22-17
By: Kyle Cease
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Building Unstoppable Self-Confidence for Teens
- The Fail-Safe Formula for Finding Yourself, Overcoming Limitations and Creating Your Best Life from the Inside Out
- By: Derek T Freeman
- Narrated by: William Romano-Pugh
- Length: 3 hrs and 4 mins
- Unabridged
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You already have the key to unlocking your real personality and fearlessly creating your authentic life free of labels and comparisons–you just need to be shown how. Whether you’re a nerd or a jock, an overachiever or an underachiever, a loner or an outcast, that is not your entire identity. It’s just one tiny part of the vast you.
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Packed with helpful information for teens
- By Janet Garcia on 04-24-23
By: Derek T Freeman
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Autism in Heels
- The Untold Story of a Female Life on the Spectrum
- By: Jennifer Cook O'Toole
- Narrated by: Jennifer O'Toole
- Length: 12 hrs and 39 mins
- Unabridged
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This intimate memoir reveals the woman inside one of autism’s most prominent figures, Jennifer O'Toole. At the age of 35, Jennifer was diagnosed with Asperger's syndrome, and for the first time in her life, things made sense. Now, she exposes the constant struggle between carefully crafted persona and authentic existence, editing the autism script with wit, candor, passion, and power. Her journey is one of reverse-self-discovery not only as an Aspie but - more importantly - as a thoroughly modern woman.
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Somewhat relatable but not really.
- By M Bond on 02-26-23
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Bad Advice
- How to Survive and Thrive in an Age of Bullshit
- By: Dr. Venus Nicolino
- Narrated by: Dr. Venus Nicolino
- Length: 5 hrs and 31 mins
- Unabridged
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In Bad Advice, relationship expert Dr. Venus Nicolino - aka Dr. V - takes a blowtorch to the shrink-wrapped “feel good” BS that passes for self-help these days. Smart and irreverent, Dr. V fuses the brains and insight of a nerdy PhD with the heart of a doting Italian mother and the artful profanity of a Philly trucker. Dr. V’s signature combination of humor, hard science, and heart make Bad Advice an iconoclastic course correction like no other. Bad Advice is a fiercely sharp wake-up call that tackles some of self-help’s most damaging truisms.
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Not my cup of tea.
- By ocean22 on 05-18-19
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Surrounded by Idiots
- The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
- By: Thomas Erikson
- Narrated by: David John
- Length: 10 hrs and 47 mins
- Unabridged
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Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.
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Should be titled "why I hate reds"
- By Dave on 08-24-20
By: Thomas Erikson
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