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Real Influence
Persuade Without Pushing and Gain Without Giving In
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Narrated by:
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Arthur Morey
About this listen
Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
When others sense they are being pushed - their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way? That out-of-date approach invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships. They simply won't work in our sophisticated, post-selling world.
Complete with examples of the steps in action and insights from real-world "power influencers", Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.
©2013 Mark Goulston and Dr. John Ullmen (P)2020 HarperCollins LeadershipRelated to this topic
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Story
Every day, you have an opportunity to use your voice to have a positive impact - at work or in your community. You can inspire and persuade your audience - or you can distract and put them to sleep. Nervous, rambling robotic - these presentation styles can ruin a talk on even the most critical topics. And with each weak performance, career prospects dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must sound as capable as you are.
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A Waste of Time
- By CB2022 on 10-15-19
By: Allison Shapira
What listeners say about Real Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Story
- Darcy Simons
- 12-14-21
power thanks
power thank yous. I will be practicing power thank yous regularly from now on.
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- L. Counts
- 08-28-20
great teaching points
I had no idea just how great a read this was going to be. The stories are very relevant. I enjoyed this book.
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1 person found this helpful