In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

In Mindset, Stanford University psychologist Carol S. Dweck, Ph.D., expands upon her famous and widely accepted theory of the importance of mindset in success. Critics have praised Dweck’s book as life-changing. Its focus on both self-motivation and the inspiration of others makes it a compelling listen. Decades of research contributed to the book, which focuses on the importance of outlook in achieving success in any field. From managers and teachers to athletes and parents, Dweck explains the fundamentals of mindset in affecting success and growth.

New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.

The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.

Have you ever noticed that when you do something positive to your body, your mood lifts too? Our minds and bodies are more connected than you could ever imagine and the latest science is proving just that. In this podcast, Psychologist Kimberley Wilson explores a range of activities that can help to boost your focus, energy and overall mental wellbeing. And she’ll reveal her easy take-home tips and tricks that you can add to your daily routine to help you get started right away - whether you want to reboot with a nap, take a cold water splash, or reap the benefits of a burst of morning sun.

Are you ready to unlock the greatest resource of your life? Gabby Bernstein has written the ultimate self-help guide, offering a revolutionary practice to radically shift your core beliefs and connect you to an infallible inner guidance system: the energy of Self within you. In this groundbreaking book, Gabby demystifies the power of Internal Family Systems (IFS) Therapy, taking its life-changing teachings out of the therapist’s office and into your everyday life.

Discover a holistic approach to mental health with The Secret to Healing Anxiety. In six compassionate and accessible lessons, clinical psychologist Dr. Kelly Vincent will teach you perspectives and strategies that can help you develop physical, emotional, and spiritual resilience.

In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.

Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.

What if you could wake up every day without anxiety? View your past with purpose, not regret? Live happy, peaceful, and free from fear? You can - and Gabrielle Bernstein will show you the way. Gabby has long been loved by her listeners as a spiritual teacher, motivational speaker, and catalyst for profound inner change. Her new book presents her most powerful teaching yet: a plan for transforming the pain of your past, whatever that may be, into newfound strength and freedom.

We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.

Belle Gibson convinced the world she had healed herself from terminal brain cancer with a healthy diet. She built a global business based upon her claims. There was just one problem: she'd never had cancer. In 2015, journalists uncovered the truth: this hero of the wellness world, with over 200,000 followers, international book deals and a best-selling smartphone app, was a fraud.

This updated and expanded edition of Dr. Berry’s best seller Lies My Doctor Told Me exposes the truth behind all kinds of “lies” told by well-meaning but misinformed medical practitioners. Nutritional therapy is often overlooked in medical school, and the information provided to physicians is often outdated. However, the negative consequences on your health remain the same. Advice to avoid healthy fats and stay out of the sun has been proven to be detrimental to longevity and can wreak havoc on your system.