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One Simple Idea
- Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
- Narrated by: Tim Lundeen
- Length: 8 hrs and 27 mins
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Publisher's summary
Turn your great idea into millions - without lifting a finger!
Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others - and make big money in doing so.
Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don't need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors - and the most lucrative. The old method of bringing products to market through prototyping and patents doesn't work anymore. It's cheaper and more profitable to do it Key's way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
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- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
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awful
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Where is the substance?
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A must read for start ups
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Listen at 1.4x
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Short and precise.
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GOOD Book. However...
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What listeners say about One Simple Idea
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- KATHERINE WHIPPLE
- 10-02-23
Full of useful, valuable and interesting advice
I’m much more excited about pursuing my journey of licensing my ideas after reading this book. Feeling very confident and positive about my plans now!
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- Jared Grzeskowiak
- 02-03-23
Good shit
Little outdated on a lot of the items but overall principals are solid. I can’t wait to try it!
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- Alina Kravchenko - CEO of SwipenSnap
- 01-09-23
Very helpful
Loved this book, very helpful and useful information. Thank you Steven Key.
Blessings,
Alina Kravchenko
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- titus
- 09-24-24
Overall good book
I didn’t think things like this was possible. Very good insight on how to monetize your ideas
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- Clay
- 04-23-22
Really Solid Book To Get You Started
I really enjoyed this book. I’ve already licensed and patented products but this gave me tools I wasn’t aware of and new things to consider. I highly recommend.
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- Binky
- 05-19-22
Such a great book
If you haven’t read this book, you definitely should! It’s such a great listen and definitely one of my favorites!
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- michael A. Greene
- 08-27-21
Simple , informative, inspirational, to the point
I loved this book. Clear directions with practical down to earth guidance.
This book gives you the tools and incouragement to follow your dreams and move into a more rewarding life. A primer for those of us who always wanted to pursue a creative life on our own terms.
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- Procurement Queen
- 12-23-23
Procurement Queen recommends the book
The book provided clear action steps and tips to get started in licensing. I enjoyed the insight on contract terms to negotiate.
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- Steve Morin
- 01-09-24
Good for the inexperienced
I have 10 patents to my name and a serial entrepreneur, this book wasn’t worth it for me. This good is good for someone new to licensing and generally business
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