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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Elliot Hill
- Length: 7 hrs and 33 mins
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Publisher's summary
The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.
With a lot of moxie and mud, Will Dean founded Tough Mudder in 2008. Shunning the advice of his business school professors, who told him he was crazy, Dean was determined not to follow his fellow Harvard Business School classmates to Wall Street or Silicon Valley. Instead, he staged the first Tough Mudder event in Allentown, Pennsylvania, building an obstacle course that included a plunge into ice water and a slide down the side of a mountain, and ended with a sprint through flaming stacks of hay bales.
It might sound like torture, but early participants loved it and came back for more - much more. More than 2.5 million people on three continents have now done at least one Tough Mudder event, with new "Mudders" joining the tribe every day.
The company's astoundingly rapid growth might seem inexplicable until you experience the camaraderie, iconoclastic spirit, and pure adrenaline of a Tough Mudder event. Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things:
- Why challenge, not competition, is the key to inspiring communities
- How to constantly innovate to stand out in a crowded market
- How to inspire the kind of deep brand loyalty that leads to tattooed logos
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Critic reviews
“A wonderful, highly recommended book that will inspire all readers, including those interested in starting a business and those who have overcome personal obstacles." (Starred Library Journal review)
“At its core, It Takes a Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others.” (Simon Sinek, optimist and author of Start with Why and Leaders Eat Last)
"Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book takes us under the hood to describe how. It Takes a Tribe reveals what it takes to stand by your values and create an organization that stands for those values.” (Adam Grant, author of Originals and Give and Take, and coauthor of Option B)
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Overall
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What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
- By Edward on 06-27-13
By: Richie Norton, and others
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- By: Erik Wahl
- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
- Unabridged
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By june d barnard on 06-01-18
By: Erik Wahl
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
- Narrated by: Tim Schurrer
- Length: 6 hrs and 22 mins
- Unabridged
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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The Heart-Led Leader
- How Living and Leading from the Heart Will Change Your Organization and Your Life
- By: Thomas Spaulding
- Narrated by: L. J. Ganser
- Length: 5 hrs and 10 mins
- Unabridged
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In his new audiobook, The Heart-Led Leader, Spaulding turns his focus to ourselves - to who we are. Authentic leaders, Spaulding says, live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others is far more important than our titles or our ability to crunch numbers or the impressive degrees we display on our walls. To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy, and love.
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More of same
- By jIM kEFFER on 06-25-17
By: Thomas Spaulding
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A Bigger Prize
- How We Can Do Better Than the Competition
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 15 hrs and 48 mins
- Unabridged
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From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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Leadership Wisdom from the Monk Who Sold His Ferrari
- The 8 Rituals of Visionary Leaders
- By: Robin Sharma
- Narrated by: Adam Verner
- Length: 7 hrs and 31 mins
- Unabridged
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Leadership guru and renowned professional speaker Robin Sharma reveals a remarkable step-by-step system that will restore trust, commitment, and spirit within your organization while transforming the way you think, feel, and live in the process. With masterful insight and brilliant simplicity, Robin Sharma has distilled some of the most powerful wisdom available for both professional and personal leadership into eight immensely practical lessons that leaders, managers, and entrepreneurs can immediately apply to send morale and productivity soaring.
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Amazing reading ❤️
- By sally on 09-24-18
By: Robin Sharma
What listeners say about It Takes a Tribe
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- James Wolfe
- 10-10-17
Not the book I expected but still good.
just more business/college related, almost autobiography related than I had expected but still good all the same
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- Amazon Customer
- 12-26-22
Highly recommend!
This book brings a great theory to life and business. Anyone that has run a Tough Mudder will be a little more fulfilled by reading/ listening to the story of how the business was built
and the growth of the Mudder tribe.
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- dr Frank
- 10-16-17
Entrepreneurship, building a tribe, and more
This isn't what I expected but it is much better!
If you are looking for an interesting book on entrepreneurship, building a tribe, and not following the advice of your Harvard MBA Professors, this is an excellent listen. I wasn't sure what to expect but I have always been into fitness and my youngest completed a tough mudder and recently a Spartan Sprint so I decided to try the book. It was unlike what I anticipated and focused on being an entrepreneur and building a movement and tribe. It is a fast read and is very similar to others along the same genre but it is an encouraging book. The British accent of the narrator adds a great touch.
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- ALLEN
- 09-17-17
Feeling down? Get muddy
If you have never run a Tough Mudder. after reading this book you will want to.
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1 person found this helpful
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- Nouvation
- 03-15-18
A business book
A great story, well told by the author. Should be required reading for any would-be entrapreneur.
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- Jennifer
- 10-27-17
Perfect
Wonderfully aligned with the title! Amazing and spot on story of Tough Mudder that is both energizing and useful.
Well researched and pulled from many other thought leaders. Admitted failure and success.
Tough and rewarding place to work I bet. there is some Ego in there, be wary. It can be a downfall if taken yo far.
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