
How Minds Change
The Surprising Science of Belief, Opinion, and Persuasion
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Narrated by:
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David McRaney
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By:
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David McRaney
About this listen
A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart
"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney’s trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes—featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists—McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.
Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs—and understand those of others—may be the greatest persuasive tool of all.
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Critic reviews
"A combination of compelling overview and practical strategy . . . Convincing advice regarding a timely issue.”—Kirkus Reviews
“McRaney makes a convincing case . . . and backs it up with what science has to say about ‘replac[ing] old ignorance with new wisdom.’ The result is an eye-opening survey filled with heart.”—Publishers Weekly
“How Minds Change explores why some world views seem so stubbornly immune to reason . . . Hence McRaney’s ‘softly softly’ approach, inspired by conversational techniques such as ‘street epistemology’ and ‘deep canvassing,’ which sometimes trigger remarkable conversations . . . a world champion debater cannot change your mind; only you can do that.”—Financial Times
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Story
Why are so many of us wrong about so much? From COVID-19 to climate change to the results of elections, millions of Americans believe things that are simply not true—and act based on these misperceptions. In Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation, expert in media and politics Dannagal Goldthwaite Young offers a comprehensive model that illustrates how political leaders and media organizations capitalize on our social and cultural identities to separate, enrage, and—ultimately—mobilize us.
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Eye opening and very informative
- By Will on 02-06-25
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The Best Story Wins
- How to Leverage Hollywood Storytelling in Business & Beyond
- By: Matthew Luhn
- Narrated by: Jonathan Todd Ross
- Length: 3 hrs and 56 mins
- Unabridged
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Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
By: Matthew Luhn
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You Are Not So Smart
- Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 24 mins
- Unabridged
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
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Covers a lot of old territory
- By Sarah Dumoulin on 07-19-12
By: David McRaney
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Invisible Rulers
- The People Who Turn Lies into Reality
- By: Renee DiResta
- Narrated by: Anna Caputo
- Length: 15 hrs
- Unabridged
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Renée DiResta’s powerful, original investigation into the way power and influence have been profoundly transformed reveals how a virtual rumor mill of niche propagandists increasingly shapes public opinion. While propagandists position themselves as trustworthy Davids, their reach, influence, and economics make them classic Goliaths—invisible rulers who create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true.
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the more things change...
- By Gina S. on 07-01-24
By: Renee DiResta
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Trap Tales
- Outsmarting the 7 Hidden Obstacles to Success
- By: David M. R. Covey, Stephan M. Mardyks
- Narrated by: David M. R. Covey
- Length: 6 hrs
- Unabridged
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Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We all fall into traps, and we often don't even realize it until we're deeply entrenched. Like quicksand, traps are easy to step into, but difficult to escape - it seems that the harder we try to climb out, the deeper we sink. But what if there were another way? What if we knew the right strategies to escape the traps we have fallen into? What if we could spot traps from a distance, and avoid them entirely?
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Captivating
- By Jeff on 02-18-18
By: David M. R. Covey, and others
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How the Mind Changed
- A Human History of Our Evolving Brain
- By: Joseph Jebelli
- Narrated by: Joe Eyre
- Length: 8 hrs and 4 mins
- Unabridged
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We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.
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Great book for a lot of reasons
- By R. Williams on 01-21-25
By: Joseph Jebelli
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Good Arguments
- How Debate Teaches Us to Listen and Be Heard
- By: Bo Seo
- Narrated by: Bo Seo
- Length: 10 hrs and 6 mins
- Unabridged
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When Bo Seo was 8 years old, he and his family migrated from Korea to Australia. At the time, he did not speak English, and, unsurprisingly, struggled at school. But, then, in fifth grade, something happened to change his life: he discovered competitive debate. Immediately, he was hooked. It turned out, perhaps counterintuitively, that debating was the perfect activity for someone shy and unsure of himself. It became a way for Bo not only to find his voice, but to excel socially and academically. And he’s not the only one.
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Useful ideas, political though
- By Amazon Customer on 07-23-22
By: Bo Seo
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Nobody's Fool
- Why We Get Taken In and What We Can Do About It
- By: Daniel Simons, Christopher Chabris
- Narrated by: Andrew Sellon
- Length: 9 hrs and 7 mins
- Unabridged
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From phishing scams to Ponzi schemes, fraudulent science to fake art, and marketers to magicians, our world brims with deception. In Nobody’s Fool, psychologists Daniel Simons and Christopher Chabris show us how to avoid being taken in. They describe the key habits of thinking and reasoning that serve us well most of the time but make us vulnerable—like our tendency to accept what we see, stick to our commitments, and value precision and consistency.
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limited information, read other books, political leaning hard left
- By Johanjohanhaha on 08-06-24
By: Daniel Simons, and others
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The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
By: Jonah Berger
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Speak with Confidence
- Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience
- By: Mike Acker
- Narrated by: Mike Acker
- Length: 5 hrs and 57 mins
- Unabridged
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In Speak with Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience, keynote speaker, author, and executive communication coach Mike Acker delivers a practical and hands-on playbook to building the confidence you need to nail your next presentation, speech, virtual talk, or social media post. In this proven pathway to becoming a capable and confident speaker, you'll discover how to combine your identity, message, and skills into one persuasive package.
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Narration and content can't be beat
- By Lucca ate your Lunch! on 01-04-24
By: Mike Acker
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How to Become CEO
- The Rules for Rising to the Top of Any Organization
- By: Jeffrey J. Fox
- Narrated by: Jeffrey J. Fox
- Length: 1 hr and 36 mins
- Unabridged
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How does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip. In this insightful, controversial program, Jeffrey J. Fox offers solid, practical advice and recommendations on how to fulfill your ambition to better yourself, to be a contributor, to make a difference, to grow professionally, and to be more successful.
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Wanna Do more than make it? Listen to this tape...
- By Lynn on 02-15-04
By: Jeffrey J. Fox
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How to Make People Like You in 90 Seconds or Less
- By: Nicholas Boothman
- Narrated by: Nicholas Boothman
- Length: 3 hrs and 10 mins
- Unabridged
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Whether meeting a new client or bumping into a potential mate, you only have a few seconds to make a favorable impression. Is that really possible? Author Nicholas Boothman, a lecturer and licensed master practitioner of neurolinguistic programming, believes yes! He introduces a revolutionary approach to face-to-face communication that will help anyone succeed at making meaningful, and immediate, connections.
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Absolutely Wonderful
- By Maggie Baumann on 06-09-04
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Saved from Success
- How God Can Free You from Culture's Distortion of Family, Work, and the Good Life
- By: Dale Partridge
- Narrated by: Mark Smeby
- Length: 1 hr and 57 mins
- Unabridged
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When Dale Partridge's outwardly perfect life, marriage, and family were crumbling on the inside, he began questioning if culture's definition of success was something to seek after or to be saved from. What he found challenged everything he believed about "the good life" and equipped him to rebuild an even better life based on God's timeless design. Filled with scripture and practical application, Saved from Success is the book millions of burned-out and bedraggled Christians have been waiting for.
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Convicting and Inspiring
- By Betsy Gooch on 04-02-19
By: Dale Partridge
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The Seasons of Life
- By: Jim Rohn
- Narrated by: Braden Wright
- Length: 1 hr and 23 mins
- Unabridged
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Legendary personal development icon Jim Rohn explains the parallels between life and the changing seasons. To realize that the seasons will change without fail and what we can do to utilize each season to get the greatest rewards. This popular book is based on the parable of the sower and the reaper. What to do in one season to ensure success in another season. It's great for those who are going through difficult times personally or financially, because it helps them see that this "winter" in their life will eventually give way to "spring."
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Surface Deep
- By Conroy on 12-06-20
By: Jim Rohn
What listeners say about How Minds Change
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- Bobby Hewitt
- 10-05-22
Worth a second listen
Being new to his podcast I wasn’t sure of the book but absolutely loved it, now one of my favorite books on persuasion,
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- Anonymous User
- 12-01-24
Excellent
Narrator was great, informative and easy to follow didn’t want to stop learning, got me through many work days
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- Alex
- 06-22-22
Minds Change
Wonderful explanation of why minds have evolved, throughout history, to change. Shows how easily the human mind believes a seemingly infinite number of things that have no basis in reality.
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- Karl
- 07-02-22
Vital subject, 1 of the best science communicators
McRaney is a great science journalist and educator.
His podcast is easily in my top 3, and I listen to a lot of podcasts! So glad he read his own book!
The subject, how minds change - including and especially our own - is among the most important topics of our time. Vital as it is to our personal well-being, our relationships and the health of our democracy!
He begins, appropriately, by discussing how our minds are made up in the first place. The journey from there is humbling, fascinating, and enlightening.
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- S. Summers
- 07-02-22
Even better than anticipated!
As a long-time listener to McRaney's podcast, You Are Not So Smart, I knew McRaney would be clear, careful, and interesting in his presentation of the science. He is among the absolute best science journalists around. This book did not disappoint. He also has such a wonderful speaking voice and compelling delivery.
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- Joseph
- 09-04-22
Excellent book.
Absolutely exceptional Only once in a blue moon does such a book become available.. Bravo
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- MJB
- 03-02-23
Extremely Enlightening
This book certainly helps explain several things including how tribalism works, how to recognize it, and avoid it.
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- Lucas
- 09-20-22
Amazing
This book was so incredibly influential and has impacted my way of life. This should be required college reading
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- Xavier Alvarez
- 07-12-22
Changed my mind
Really recontextualized alot of ideas I had about whether or not it was even possible to change some people's mind and successfully changed mine in the process. Enjoyed it so much I decided to get a physical copy.
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- Robert Jacobs
- 07-24-22
An important read (listen)
The author reads this himself and he has a wonderful narrative voice. It also means you get the exact tone, inflection, and intention directly from the author. This is an excellent exploration of ethical conversations that plant the seed of change in someone’s mind. Highly recommended.
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