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Beneath a Surface
- Narrated by: John T. Lewis
- Length: 4 hrs and 3 mins
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Publisher's summary
After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write down $900 million in inventory, and Surface’s future was in jeopardy.
Beneath a Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.
For fans of Microsoft and those who are interested in the business of building brands, Beneath a Surface is a must-hear that tells the story of how Microsoft turned a failure into a fortune.
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- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
What listeners say about Beneath a Surface
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 10-14-19
Comprehensive, concise overview of the MS Surfaces
I never know so much of the internal power struggles of MS, which has bring out the worst of a company and affected millions worldwide. I also never know so much about how technological development can be so challenging. Thanks to this book, I got a glimpse of them. Great job.
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- vincent turner
- 12-16-19
Great read for the technology nerds
I'm really big on book's/stories about the history of technologies. I felt this book was a excellent read for learning about struggles and successes of the Microsoft Surface line of products.
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- Jean
- 02-11-19
Interesting
I have a Surface Pro Four I got in 2016. I find it easy to use. This book is about developing and marketing the Microsoft Surface product line. It is the most popular tablet/laptop on the market. The book tells of the struggles to achieve its place in the market.
The book is well written and researched. It was easy to read and all technical jargon was explained. I am not a big fan of laptop computers. I prefer the desktop computer to work on. I must say my feelings were the same about the portable typewriter verses the desktop typewriter. I enjoyed this book and learning about what goes on inside a company to create a product.
The book is four hours and 3 minutes. Jon T. Lewis does a good job narrating the book.
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3 people found this helpful
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- Bruce Baker
- 02-20-19
Great first book - Inside view of Microsoft.
I followed Brad for years and lived the Surface story with him as it happened. This is a great book recounting that story of which he was a part of from outside of Microsoft.
Even with this partial success story, Microsoft continues to stumble in the consumer space. Brad details this with the clarity of someone who was involved from the beginning. Great first book.
The narration was a little dry but easy to understand.
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2 people found this helpful
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- Patrick McHugh
- 06-14-20
It was OK. Nothing earth moving here.
My only interest is that I bought 2 RT's and now own the laptop 3. Hoping for aiytle more insider baseball. Since I've been listening to Windows Weekly forever, really not much new here.
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- Daekar
- 05-23-23
Ok
Writing was in Brad's voice, but the narrator seemed bored, and their tendency to run sentences together was very unpleasant. Buy this to support Brad, but don't expect greatness.
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