Working Backwards
Insights, Stories, and Secrets from Inside Amazon
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Narrated by:
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Bill Carr
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Colin Bryar
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Robert Petkoff
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By:
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Colin Bryar
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Bill Carr
About this listen
This program includes a preface read by the authors.
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives.
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With 27 years of Amazon experience between them, much of it in the early aughts - a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life - Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company - no matter the size - the authors illuminate how Amazon’s 14 leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
A Macmillan Audio production from St. Martin's Press
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Colin Bryar and Bill Carr (P)2021 Macmillan AudioListeners also enjoyed...
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Critic reviews
"Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages'. Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business." (Tim O'Reilly, owner of O'Reilly Media)
"For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world." (Jason Kilar, chief executive officer of WarnerMedia)
“Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You'll want to have your highlighter ready and keep this book close at hand for quick reference." (Kim Scott, author of Radical Candor)
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Best book I have read on Digital Transformation
- By Holistic Health on 10-20-17
By: Isaac Sacolick
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- By: Mike Paton, Lisa González
- Narrated by: Mike Paton
- Length: 4 hrs and 4 mins
- Unabridged
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Overall
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Life changing
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The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein - author of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show - has spoken with the world’s highest performing leaders about who they are and how they became successful.
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A leadership book devoid of leadership.
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A must read if you really want to innovate like Amazon
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For ages, global corporations have been lecturing small organizations and not-for-profits on how to get things done. As it turns out, it should have been the other way around. In this groundbreaking audiobook, award-winning researcher Paulo Savaget shows how the most valuable lessons about problem-solving can be learned from the scrappiest groups. Savaget draws most of his examples from small organizations dedicated to social action that have made an art form out of subverting the status quo and have proved themselves adept at achieving massive wins with minimal resources.
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A must read for real life business
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The Everything Store
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Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
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Did you know how bad it is to work for Amazon?
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People Skills
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People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these "roadblocks" damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations.
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Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.
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Invent and Wander
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In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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Do the right thing.
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The 12-Hour Walk
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Millions of people dream of living a more fulfilling life, yet many settle for a life of comfortable complacency, allowing excuses and negative thoughts to invade their minds. I don’t have enough time…I don’t have enough money…I’m afraid to fail...I don’t have what it takes—we allow these limiting beliefs to control us. Now, The 12-Hour Walk provides the inspiration—and catalyst—for getting unstuck and realizing your full potential.
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Please hang on- some parts are meh
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The Great Money Reset
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The COVID-19 pandemic forced us to rethink everything. Now, when it comes to envisioning a post-pandemic future, financial expert Jill Schlesinger hears one question over and over: IS THIS REALLY HOW I WANT TO LIVE? The Great Money Reset is your guide to getting real and building your best life. A bible for navigating our present era of seismic change, Schlesinger’s book shows us how to take advantage of this situation to pull off personal transitions.
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Well, written, and easily executable
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By: Jill Schlesinger
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The Friction Project
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Overall
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Performance
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Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”
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not clear purpose
- By Gg on 05-09-24
By: Robert I. Sutton, and others
What listeners say about Working Backwards
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Vamsi Duvvuri
- 07-16-21
Must read
If you are an ex, current, or future business owner, this book is a must read.
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- Jason Olson
- 03-26-21
Informative and stories that can be implemented
As a small business owner, I wasn't sure if stories and secrets from one of the largest and most successful companies could be implemented into my business. But I was tuned in and listening closely from the start. I was constantly writing notes and going back to certain sections listening again to make sure I understood completely what they said worked, and what didn't work for them. There are so many secrets and tips that any size business could incorporate into their operation...both short and long term. It's easy to follow along and gives great perspectives from two people who experienced some principles that Amazon still uses these days.
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- iheartbooks
- 03-04-21
Bible for decoding Amazon’s repeated success
I’ve read a bunch of books on Amazon (everything store, invent & wander) and this book gets to the soul of why Amazon continues to out innovate its competitors. The focus on a few of its breakout successes (Digital, Prime and AWS) provides the listener with depth through a few examples. Must read for anyone who wants to help his/her business get better.
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- J. Jenkins
- 05-09-21
Interesting to hear from insiders
The book has a serious structure to the content with plenty of examples of how the organization built it's culture and created an amazing business. While that was interesting, I was disappointed the authors were not more courageous in giving their opinion on the current state of the business in terms of creating a somewhat challenging environment for employees. They took credit for it's creation, and not the responsibility for it's impact.
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- Ismael Viamontes
- 07-03-23
Great book
You can easily rely the content of this book to your individual situation. Really good .
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- David Ugarte
- 10-22-23
Insightful
As an Amazonian I found this book incredibly insightful and inspiring. These stories reflect on how todays Amazon was built and how you can achieve it for your own company.
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- Jon
- 09-28-22
An uncritical love letter to an impressive company
Amazon is an undeniably impressive company. And while this decomposition of how Amazon works does surface some insights into how the magic happens, the book is also a sales pitch for the authors' consulting services that purport to make your company more "Amazonian". As such it often abandons nuanced analysis in favour of fawning adulation. In the end, I found it fairly interesting as an overview of how Amazon operates (very much like many other large organisations in many respects, very differently in a few)... but unconvincing as an instruction manual on how to run a successful business. A mixed bag.
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- Anan Lowell
- 05-11-22
good because not written by CEO
many detail operation insights from operation guys not CEO , a lot of staff can be implemented in other companies
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- Rochelle
- 05-18-24
Insightful with Great Takeaways
I walked away with actionable insights that I pitched to my President and who ultimately put into practice. If you’re looking for innovation or how to move the needle on your business, this is the book for process improvement and leadership alignment.
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- Scott Engstrom
- 05-23-21
Very good business book
This book is very good and you should read it/listen to it if you are looking for insights regarding new product introduction and unique hiring practices. There is no arguing with Amazon’s successes and so hearing about how they introduced some of the most successful product lines is incredibly interesting.
But, not all books can be 5 stars. This one is just below the best business books I’ve read.
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3 people found this helpful