• Are AI influencers the future of social media?

  • Feb 17 2025
  • Length: 13 mins
  • Podcast

Are AI influencers the future of social media?

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  • Summary

  • Artificial intelligence is becoming a normal part of our everyday lives and some people think it will even replace people’s jobs. One industry that’s worried about this may surprise you: content creation. AI influencers are getting more popular online with hundreds of thousands of people following their (AI-generated) lives. They’re dishing out makeup tips, assisting with health advice and showing off their happy families. But can they ever replace real-world, human influencers?

    Jacqui Wakefield from the BBC’s disinformation team tells us about this trend. And Sharihan Al-Akhras from BBC Arabic describes her meeting with a famous AI family.

    Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Emilia Jansson and Emily Horler Editor: Verity Wilde
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