Airbus vs. Boeing: Aviation's Dramatic Narrow-Body Cliffhanger Spanning 3+ Decades! - Strategy Perspective - I
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Airbus vs. Boeing: Aviation's Dramatic Narrow-Body Cliffhanger Spanning 3+ Decades! - Strategy Perspective - I
Narrated by:
Virtual Voice
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Narrated by:
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Virtual Voice
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By:
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Rajat Narang
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger, especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased, longitudinal analysis. It deciphers Airbus’ meteoric rise in the narrow body aircraft market, starting out as a virtual industry underdog & rookie, to become a worthy & equal adversary within a span of 3+ decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing, a clearly overmatched foe, by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to ultimately become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy, in the ‘War of Competing Strategy Orientations & Foci’, for decades with the reactive strategy focus & posture, adopted for the narrow body market, ultimately scripting its fall from grace.
The unbiased, longitudinal analysis unravels as to how one side has played it out smartly; ‘Outfoxing’ the ‘In-the-Lead’ enemy; to being almost on the verge of mounting the final push towards summiting the narrow body market peak before the massive avalanche hit while the other messed it up terribly in ‘The Death Zone’, necessitating a difficult MEDEVAC mission and a subsequent re-routing straight to the maintenance hangar for a long impending overhaul visit… What this two-part series could be best compared to is a half time game review & match analysis from the strategy perspective…
If you are in love with Aviation and/or are smitten by Strategy, then this is the flight and the window seat for you in the first class!
Hop on!
PS: It is one of the latest & rare Aviation Book Series' covering the Industry's longitudinal evolution, from early 1970s to 2020, while providing detailed analysis on:
1. Airbus' incredible rise from a virtual Underdog to an Aviation Behemoth
2. The Genesis and the Anthology of Boeing's 737 MAX disaster, how the saga unfolded and the hard landing for Boeing
3. Bombardier-Embraer rivalry in the Regional Aircraft market
4. One of the most detailed analysis of Bombardier's reckless pursuit of fool's gold with the C-Series escapade & the ensuing collapse of a Canadian Industrial Empire
5. Airbus' brilliant tactical maneuvering in the high-stakes dogfight for the Middle-of-the-Market with the A321neo - LR & XLR variants
6. The much-hyped & topsy-turvy journey of the Open Rotor Engine Technology, with its genesis in the 1980s decade; and its seemingly perfect alignment with the stages of the Gartner’s Hype Cycle
Note: Please base your decisions on your good judgment & discretion instead of getting influenced by the deliberate negative reviews below by some author & his proxies with competing interests trying to play one-upmanship in order to promote his own book on the same subject over others' by resorting to sabotage rather than competing truly on merit.
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