Success Business Management

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Our future is written by hopes, fears, dreams, expectations, and decisions made about life. In the same way, organizations have futures written by history, circumstances, culture, aspirations, successes, and failures. These already-written futures determine and shape the level of performance that's possible for individuals and organizations. Authors Steve Zaffron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind.

Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theroy, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken and universal anxiety stems from our fear that our life is being wasted - that the end of life will overtake us when our song is still unsung. Material incentives - salary and benefits - account for perhaps 15% of employees' motivation at work.

Most everyone has something they are passionate about. But without the ability to actually effect change...things just stay the same. In order to truly inspire change, we need to be able to effectively explain the problem, inspire people to join us, create a vision for the new reality, and then motivate people to take the actions that lead to the change. Inspiring change requires charisma - the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience.

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

In First Things First, Stephen M. R. Covey advocates categorizing tasks by urgency and importance so that you can focus on what actually needs to be done in the limited amount of time that you have. Using personal examples and insight from years of business experience, he argues for a new way of looking at your “to-do” list. Rather than offering you another clock, First Things First provides you with a compass, because where you're headed is more important than how fast you're going.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

In this timely book, IT time management expert Dominica DeGrandis reveals the real crime of the century - time theft, one of the most costly factors impacting enterprises in their day-to-day operations.

Si estás gestionando tu primer proyecto o simplemente estás cansado de improvisar, la Guía HBR Gestión de Proyectos te proporcionará las herramientas y la confianza que necesitas para definir y alcanzar objetivos inteligentes, y te enseñará a aprovechar las lecciones aprendidas para mejorar el desarrollo de futuros proyectos.

Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively.

Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.

A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good - to help you regain your confidence and control. Hacking Humans provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and more.

Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs - not to mention the high pressure challenges of our jobs - that can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled.

Balancing work and family life is a constant struggle, especially for women with children and ambitious career goals. It's been the subject of countless books, articles, blog posts, and tweets in the last few years, and passions run high in all directions.