Software Business

This book takes you on a journey from the early days of PCs, through the evolution of technology, to the assembly of teams that built the bedrock of today's digital world. Sinofsky shares firsthand experiences, revealing the challenges and triumphs encountered while navigating Microsoft's corporate dynamics, and how external forces like the press and partnerships influenced the trajectory of personal computing.

How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods.

What if you could build a multi-million-dollar software business—without ever coding a single line? The SaaS Code reveals a proven, step-by-step system to create, scale, and sell a subscription-based software business that generates predictable, recurring income. Inside this book, you’ll learn: ✅ How to launch a profitable SaaS business in 30 days—without building software from scratch ✅ The $97 Golden Rule—why this pricing model maximizes revenue and customer retention ✅ The Automated Lead Engine—how to get paying users on autopilot with paid ads ✅ How to upsell high-...

Requirements Engineering (RE) is a core discipline of Software Engineering, and the most overlooked. Requirements work is the basis for all other software development disciplines. A requirement failure has a cascading impact on the project. The PMI states that poor requirements management is the main cause of project failure. This book introduces Requirements Engineering from a practical perspective, with exercises and case studies. The content was prepared from the authors' practical experience and industry references such as the PMBOK, the BABOK, and all the content of the IREB CPRE-FL (...

**UPDATED 2024** Salesforce is a large system with so many great capabilities and you may seem overwhelmed that you were assigned as part of the customization process, especially if you have never seen Salesforce before and may have only heard about the system in your past experience. Fear no more, as this book is the first step in making sure you are compiling the necessary business requirements prior to implementing any customizations, by understanding what is in place and how things may need to change. Compiling your company’s business requirements is part of the overall implementation...

Code performance versus simplicity. Delivery speed versus duplication. Flexibility versus maintainability—every decision you make in software engineering involves balancing tradeoffs. In Software Mistakes and Tradeoffs, you’ll learn from costly mistakes that Tomasz Lelek and Jon Skeet have encountered over their impressive careers. You’ll explore real-world scenarios where poor understanding of tradeoffs leads to major problems down the road, so you can preempt your own mistakes with a more thoughtful approach to decision-making.

Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.

Introducing Excel 2024 for Beginners! Do you want to learn how to use Microsoft Excel software? Do you need a step-by-step manual that will walk you through on how to use the spreadsheet program as a beginner? If you said yes, this book is for you. The book is written by someone who has great experience in Microsoft programs and has helped many users to be up and running in technology. You will learn from her wealth of knowledge contained in this great asset. This is a beginner-friendly guide that will give you everything you need to start using Excel program. Every step is accompanied with...

"Fierce and utterly compelling" An absolutely glorious study into how Agile and its pervasive commercialization have risen to such a toxic extent that it has poisoned the well of not just software development but all disciplines aching to be agile without a pause for some critical thinking. According to the dictionary the term agile means: to have the “agility to move swiftly, gracefully, accurately and with quick, easy grace;” The term Agile has become ubiquitous in the fields of Business and Industry, however, the term 'agile' in a technology context has its provenance in the Agile ...

If you are a business owner, you just need to work on two key points to grow your company - Win more customers and do more business with your current customers. How you store and manage customer related data will determine as to how much do you understand your customers and how many leads do you eventually convert into customers for your business. HubSpot CRM is a robust and free product for storing and managing customer related data. HubSpot provides additional capabilities for customers with free and premium features in Marketing Hub, Sales Hub and Service Hub platforms. HubSpot can be ...

Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully.

Why read this book? Do you want to learn how to write, refine and deliver user stories? Are you a Product Owner or Business Analyst who needs to understand this powerful technique? Do you work in an Agile (Scrum or Kanban) software development environment? Do you want to learn how to run refinement sessions and deliver better products? Do you need to be confident that you’re writing and using user stories correctly in order to develop your career? You might have worked with User Stories before or are being asked to look at them for the first time, either way, this book will take you from ...

This audiobook is a summary of the advice I’ve given to software engineers over the years–and then some more. This audiobook follows the structure of a “typical” career path for a software engineer, from starting out as a fresh-faced software developer, through being a role model senior/lead, all the way to the staff/principle/distinguished level. It summarizes what I’ve learned as a developer and how I’ve approached coaching engineers at different stages of their careers.

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

Use this book as your guide to becoming a Product Manager and landing your first Product Management role! This book will provide an actionable roadmap for those who aspire to a career in the rewarding world of Product Management. Product Management is an impactful role that encourages creativity, collaboration, deep learning, and autonomy. With dedication and perseverance, you can develop the skills necessary to become an exceptional product manager. In this book you will learn more about what this role entails, about how to hone skills required, and most importantly, how to apply these ...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

At most technology companies, you'll reach Senior software engineer, the career level for software engineers, in five to eight years. At the career level, your company's career ladder won't require that you work towards the next promotion; being promoted further is an exception rather than expected. This is also when many engineers are first given an opportunity to move into engineering management.

Start learning what AI is and what it is not. Gain unique knowledge on why computers will never become conscious. Understand how technology and AI impact human activities by mimicking, replicating, and augmenting tasks. Learn about what can make AI beneficial for all and what can make it detrimental. Finally, learn how you can harness AI to improve your life. You have AI in your pocket. If you have a smartphone, you are interacting with AI applications. But you have little say in what type of AI will be built. Your only leverage is voting with your dollars about what AI-built technology you...

Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.