Social Technology

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.

For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.　

When Ashley Shew became a self-described "hard-of-hearing chemobrained amputee with Crohn's disease and tinnitus," there was no returning to "normal." Suddenly well-meaning people called her an "inspiration" while grocery shopping or viewed her as a needy recipient of technological wizardry. Most disabled people don't want what the abled assume they want—nor are they generally asked. In vibrant prose, Shew shows how we can create better narratives and more accessible futures by drawing from the insights of the cross-disability community.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Best-selling author Claire A. Nivola has won multiple awards for her captivating books introducing historical figures to young audiences. In this critically acclaimed profile of noted oceanographer Sylvia Earle, listeners follow Sylvia as her childhood adventures in the Gulf of Mexico help inspire her life’s work: discovering the secrets of “the blue heart of the planet”.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

The Social Engineer's Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers, and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board, and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit, and Kali Linux among others. Crucial to any social engineering test is the information used to build it. Discover the most valuable sources of intel and how to put them to use.

Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology, and technology to investigate the intersection where technology and human behavior meet. In this, her first book, Aiken has created a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, security, and our perception of the world.

Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers - from home thermostats to chemical plants - are all online. All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: Cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In Click Here to Kill Everybody, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality.

To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making.

In How to Create a Mind, Ray Kurzweil presents a provocative exploration of the most important project in human-machine civilization: reverse-engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. Kurzweil discusses how the brain functions, how the mind emerges, brain-computer interfaces, and the implications of vastly increasing the powers of our intelligence to address the world’s problems.

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Odell sees our attention as the most precious - and overdrawn - resource we have.

Gorgias of Leontini, a famous teacher of rhetoric, has come to Athens to recruit students, promising to teach them how to become leaders in politics and business. A group has gathered at Callicles' house to hear Gorgias demonstrate the power of his art. This dialogue blends comic and serious discussion of the best life, providing a penetrating examination of ethics.

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.

A pioneering neuroscientist shares his story of growing up in one of Miami's toughest neighborhoods and how it led him to his groundbreaking work in drug addiction. As a youth, Carl Hart didn't realize the value of school; he studied just enough to stay on the basketball team. At the same time, he was immersed in street life. Today he is a cutting-edge neuroscientist - Columbia University's first tenured African American professor in the sciences.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

After a few billion years of bearing witness to life on Earth, of watching one hundred billion humans go about their day-to-day lives, of feeling unbelievably lonely, and of hearing its own story told by others, The Milky Way would like a chance to speak for itself. All one hundred billion stars and fifty undecillion tons of gas of it. It all began some thirteen billion years ago, when clouds of gas scattered through the universe's primordial plasma just could not keep their metaphorical hands off each other.

In this trailblazing book, Dr. Mark Rego, who has practiced psychiatry and taught at Yale for thirty years, explores why mental illness and stress are skyrocketing alongside technology ostensibly created to improve our world. Using decades of experience and pioneering scientific research, Dr. Rego presents his innovative hypothesis of Frontal Fatigue, the background condition from which many of us now suffer. Frontal Fatigue exists when the unique pressures of modern life overwhelm the prefrontal cortex, the part of our brains that can make us susceptible to mental illness.